Product Marketing & Design Assistant
Michigan, USA (Hybrid)
Posted 4 weeks ago
Job Summary
Own and execute go-to-market and brand initiatives while producing compelling assets across print, digital, and social media, collaborating with sales, clients, and vendors to bring product stories to life.
- Lead marketing execution and asset creation across campaigns, launches, and packaging
- Partner with cross-functional teams to deliver cohesive brand messaging
- Own creative storytelling and visual content from concept to delivery
Job Description
Responsibilities
- Marketing execution: Support the Product Marketing Manager in executing go-to-market strategies, product launches, brand initiatives, and ongoing marketing efforts.
- Graphic design & content creation: Create product-related assets including sales materials, presentations, product graphics, retail marketing materials, social media content, website assets, and other branded content.
- Product photography: Assist with planning, styling, shooting, and editing product and lifestyle photography for use across retail, e-commerce, sales, and marketing channels.
- Retail & packaging: Assist with the development of retail packaging, displays, product inserts, retailer submissions, and other point-of-sale materials.
- Storytelling: Help bring product and brand stories to life through strong visual and written content that clearly communicates key messaging, product features, and benefits.
- Research: Conduct competitor, category, consumer, and retail research to support product positioning and marketing initiatives.
- Cross-functional collaboration: Work closely with the Product Marketing Manager, sales team, clients, vendors, and creative partners to support projects from development through launch.
- Brand consistency: Help ensure marketing materials, imagery, messaging, and creative assets remain consistent with each brand’s identity and positioning.
Requirements
- 1–3 years of experience in marketing, graphic design, product marketing, or a related field
- Graphic design experience with a strong understanding of layout, typography, branding, and visual communication
- Experience with Adobe Creative Suite, particularly Illustrator and Photoshop
- Photography and photo editing experience preferred
- Marketing competencies across content creation, brand messaging, product positioning, and storytelling
- Strong written and verbal communication skills
- Strong attention to detail with the ability to manage multiple projects and deadlines
- A self-starter who enjoys working collaboratively as well as independently
- Ability to take creative direction and turn ideas into polished marketing materials
- Open to new challenges and learning opportunities
Our global presence and years of industry experience in retail, manufacturing, quality assurance, logistics, and sales provide a holistic approach with solutions for the entire lifecycle of a product and full range of support services.
Salaries
Posted range
$51K/yr – $61K/yr
Taken straight from the job posting.
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