Responsibilities

• Product positioning and messaging
• Own positioning, messaging, value propositions, personas, and key use cases for assigned products and solutions.
• Translate technical product capabilities into clear business value for equipment dealers and their teams.
• Develop messaging that works across buyers, influencers, users, dealership sizes, vertical markets, and stages of the customer journey.
• Develop clear positioning for layered applications and adjacent solutions, including how they extend the value of VitalEdge’s core ERP and DMS platforms.
• Maintain consistent product naming, messaging, and customer-facing nomenclature across Marketing, Product, Sales, and Customer Success.
• Keep product messaging current as the portfolio, market, and competitive landscape evolve.
• Go-to-market and product launches
• Develop and execute go-to-market plans for new products, layered applications, features, integrations, partnerships, and acquired capabilities.
• Partner with Product Management to understand roadmaps, customer problems, product differentiation, and launch priorities.

Requirements

• 5+ years of experience in product marketing, preferably within B2B software, SaaS, ERP, enterprise applications, or another complex technology environment.
• Demonstrated experience owning product positioning, messaging, launches, sales enablement, and go-to-market programs.
• Experience marketing a portfolio that includes core platforms plus add-on applications, modules, integrations, or adjacent solutions is strongly preferred.
• Strong ability to understand technical products and turn them into clear, differentiated business stories.
• Experience working closely with Product Management and Sales teams.
• Strong writing and communication skills, with the ability to develop both executive-level narratives and detailed sales materials.
• Experience with competitive intelligence, customer research, or win/loss analysis.
• Strong project management skills and the ability to manage multiple launches and priorities at once.
• Comfort working in a growing company where priorities move quickly and people are expected to take ownership.
• Experience in heavy equipment, dealer management software, ERP, rental, fleet technology, telematics, or related industries is helpful but not required.