Sr. Product Marketing Manager, Customer Advocacy - NYC

New York City, NY (Hybrid)

$119K/yr – $207K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own the voice of the customer program and related councils and stories, while driving in-depth customer research to shape product positioning and go-to-market decisions across strategic initiatives.

Job Description

Responsibilities

  • Voice of the customer: Design and own Datasite’s voice of the customer program (methodology, cadence, and governance) to create a regular drumbeat of customer listening from opportunity creation through repeat purchase. Build reporting that makes customer sentiment visible and actionable, including signals that surface advocates and flag customer risk. Implement social listening practices to monitor brand conversations, emerging customer themes, and competitive signals across digital channels.
  • Customer advisory council: Own Datasite’s Customer Advisory council from end to end. Lead in-person and virtual sessions driving structured dialogue between strategic customers and Datasite leadership. Synthesize feedback into clear recommendations that inform product, marketing, and go-to-market decisions
  • Customer stories: Build a world-class library of customer stories. Work across marketing teams to get them seen, used, and working hard at every stage of the buyer journey. Create enablement assets like one-page case studies, slides, and talk tracks to for sales teams to use as success stories.
  • Customer research: Be Datasite’s in-house customer intelligence engine — conducting rigorous research that informs positioning, product roadmap, messaging, and go-to-market strategy. Design and run qualitative and quantitative customer research: interviews, surveys, win/loss analysis, and persona validation. Build feedback loops with sales and customer success to keep Datasite’s customer intelligence current.

Requirements

  • 5–10 years of experience in product marketing, customer marketing, or a closely related field — ideally in B2B SaaS or enterprise technology.
  • Proven track record building or managing customer advocacy programs, customer advisory boards, or voice of customer initiatives.
  • Experience conducting qualitative and quantitative customer research and translating findings into clear strategic recommendations.
  • Excellent relationship-building skills — you’re as comfortable in a room with a C-suite customer as you are partnering with internal teams.
  • Experience with social listening tools and third-party review sites to turn online conversations into actionable insight.
  • Strong project management chops — you can run multiple programs simultaneously without dropping the ball.
  • Familiarity with M&A, financial services, or deal technology is a plus — but curiosity and drive to learn matter more.
  • Bachelors degree required, post-graduate degree a bonus.

Benefits

  • health insurance (medical, dental, vision), a retirement savings plan, paid time off, and other employee benefits.

Datasite

4.1 Glassdoor

We empower dealmakers around the world with the tools they need to succeed across the entire M&A journey.

Founded in 1968
Minneapolis, Minnesota, USA
1.4K employees (113 in marketing)
83% recommend to a friend
93% CEO approval

Salaries

Posted range

$119K/yr – $207K/yr

Taken straight from the job posting.

See all Datasite salaries

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Sr. Product Marketing Manager, Customer Advocacy - NYC

Datasite · New York City, NY · Hybrid