Responsibilities

• Translate product features into compelling consumer benefits and brand narratives
• Brief creative teams on key messaging, seasonal campaigns, and content needs (photoshoots, enhanced content, product copy, etc.)
• Partner with Design, Sales, and Site Merchandising teams to ensure consistent messaging and product storytelling across channels
• Collaborate with creative, digital, and sales teams to deliver unique marketing content across all channels
• Develop positioning, messaging, and value propositions that differentiate our products in the market
• Build and execute consumer-facing and wholesale sell-in go-to-market plans for seasonal and core product drops across performance and lifestyle categories
• Collaborate with Sales, Graphic Design, and Site Merchandising teams to inform product roadmap with customer-first thinking
• Work closely with Product Development, Merchandising, and Design teams to align on product direction, features, and franchises
• Communicate with legal team and licensors for asset clearance and approval

Requirements

• 2+ years of experience in product marketing, brand marketing, or merchandising, ideally in the fashion or apparel industry
• Experience with Microsoft Office products
• Experience with Salsify, Syndigo, or other content syndication platforms is a plus
• Experience with Adobe Illustrator and InDesign is a plus
• Excellent communication, product storytelling, and project management skills
• Motivated self-starter, creative solution oriented, organized, process-driven, with high attention to detail

Benefits

• Our associates have access to other valuable benefits that our Human Resources team is happy to share with candidates during the interview process.