Responsibilities

• Own the martech stack as a product, including CDP, tag management, consent and privacy tooling, and marketing automation, plus the integrations connecting them.
• Build self-serve tools for marketers so they can launch, configure, and personalize campaigns without engineering support: page composition, audience building, and dynamic content.
• Own the tracking and conversion signal layer end to end. Define the event taxonomy once so a single well-defined event powers analytics, attribution, and channel bidding.
• Own the landing page and quote-entry experience and build channel-specific templates with paid and SEO so the message stays continuous from ad creative through to the quote.
• Design and run experiments. Identify opportunities, sequence A/B tests thoughtfully, and translate results into clear product decisions. Know when to iterate and when to move on.
• Own attribution and acquisition reporting with data and finance: multi-touch modeling, incrementality testing, and reconciling platform-reported numbers against internal ones.
• Be the voice of the customer. Run frequent customer interviews and dig into CSAT and NPS data to surface insights. Set a high bar for quality and champion the customer perspective in every product decision.
• Identify opportunities to improve speed-to-market for product changes through tooling, process improvements, and automation.
• Drive a data-informed roadmap. Define success metrics tied to business outcomes. Use analytics tools to uncover behavioral insights, inform experimentation, and prioritize where to invest.
• Translate insights into crisp requirements (PRDs, user stories, acceptance criteria) and partner closely with Engineering/Design/Data to ship high-quality solutions.

Requirements

• 3+ years in product management, with meaningful time spent on martech, growth platform, or marketing-adjacent internal tools
• Hands-on knowledge of the stack: CDPs (Segment, mParticle), tag managers (GTM, Tealium), marketing automation (Braze, Iterable, Marketo), and paid platform integrations
• Deep understanding of digital measurement and where it breaks including cookie deprecation, iOS restrictions, consent management, server-side tracking, and the tradeoffs each one forces
• Strong analytical instincts. You're comfortable defining metrics, building measurement plans, and using data to tell a story. You can validate a data pipeline yourself rather than waiting on someone to check it for you
• Ability to work with Legal and Compliance on privacy requirements and treat them as design constraints rather than obstacles
• Customer empathy. You listen before you build. You have a track record of conducting customer research and translating what you hear into product decisions.
• Design sensibility. You have a strong eye for good UX and can articulate why something works or doesn't. You hold a high bar for craft and know how to be a true partner to your UX counterpart.
• End-to-end product experience. You've owned a product from concept through launch and iteration, ideally a consumer-facing digital product with a multi-step user journey.
• Experimentation fluency. You know how to design a valid A/B test, interpret results without overclaiming, and build a testing cadence into your process.
• Clear, confident communication. You write and speak with precision. You can translate complex strategies into clear narratives for any audience, from engineers to senior executives, and you know how to drive alignment across teams with different priorities.

Preferred

• Insurance or fintech experience. You understand regulated industries and the trust that comes with handling someone's most important financial decisions.

Benefits

• Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
• Equity - This position is eligible for equity compensation
• Training and Career Growth - Training and internal career growth opportunities
• Flexible Time Off - You know when and how you should recharge
• Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers
• Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees
• Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.
• Hippo's applicants are considered solely based on their qualifications, without regard to an applicant's disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo's People Team to make the need for an accommodation known.