Responsibilities

• Serve as a core member of the CAPLYTA® Consumer Marketing team responsible for supporting the development and execution of integrated consumer and patient marketing strategies aligned with business objectives.
• Partner with the Group Product Director and cross-functional stakeholders to help bring consumer marketing initiatives to life across paid, owned, and earned channels, ensuring alignment with the overall brand strategy and growth priorities.
• Support development and execution of consumer-facing campaigns, patient initiatives, and omnichannel programs designed to drive awareness, consideration, treatment initiation, persistence, and advocacy.
• Help execute digital, media, social, CRM, and emerging channel strategies that enhance patient engagement and support brand growth through personalized, data-driven experiences.
• Collaborate closely with agency partners and internal stakeholders, including Insights & Analytics, Medical Affairs, Regulatory, Legal, Market Access, Field Sales, Commercial Excellence, SIA, Digital Solutions, Corporate Communications, and Media teams to ensure successful execution of marketing initiatives.
• Translate market research, competitive intelligence, customer insights, and campaign performance data into actionable recommendations that strengthen marketing effectiveness and improve patient outcomes.
• Support the evolution of CAPLYTA® consumer strategy by leveraging analytics, emerging technologies, AI-enabled capabilities, and customer insights to improve engagement and marketing performance.
• Contribute to development of patient-centric creative, messaging, and content that reinforce CAPLYTA® differentiated clinical profile and address key patient needs throughout the treatment journey.
• Apply patient journey insights, segmentation, behavioral drivers, and marketplace dynamics to inform consumer messaging, creative development, CRM, media, and patient engagement initiatives.
• Assist in identifying opportunities to strengthen share of voice, improve consumer engagement, and support business growth through innovative marketing programs and flawless execution.

Requirements

• Bachelor’s degree in a relevant field is required; MBA or advanced degree is preferred.
• A minimum of 5 years of work experience, with 2 years in marketing, sales, sales learning and development, healthcare professional, sales leadership and/or commercial insight strategy experience and/or experience in a qualified leadership development program. Demonstrated experience in marketing operations, strategic planning, portfolio management, or related commercial functions is required.
• Proven ability to manage complex cross-functional initiatives, influence without authority, and drive impactful collaboration across large stakeholder groups is required.
• Strong marketing proficiency, project management, executive communication, and presentation skills are required.
• Demonstrated experience in critical marketing competencies, including strategic thinking, insights generation, sound business acumen, innovation, proactivity, and strong attention to detail, is required.
• Strong understanding of promotional review processes, compliance requirements, and agency partner management is required.
• Ability to travel up to 20%, which may include overnight and weekend travel.

Preferred

• HCP/Consumer marketing experience is preferred.
• Psychiatry, mental health, neuroscience, behavioral health, specialty pharmaceuticals, or other complex therapeutic area experience is preferred.
• Experience supporting brand launches, indication expansions, major marketing campaigns, or business transformation initiatives preferred.
• Demonstrated passion for patient-centered marketing, innovation, and continuous learning preferred.
• Experience leveraging consumer insights, market research, analytics, and emerging AI capabilities to optimize marketing performance preferred.

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year