Responsibilities

• Maintain accurate and up to date catalog of the current product assortment for company wide use
• Assist in the development and refinement of product specifications and go to market documentation
• Monitor key milestones and deadlines to ensure product development and sourcing teams remain on schedule
• Identify and flag items for closeout based on performance data to help sales team align on exit strategies
• Develop and implement marketing plans and campaigns for assigned product lines in coordination with sales and product management teams.
• Conduct market research and competitive analysis to identify opportunities and threats, providing actionable insights to guide product positioning.
• Coordinate product launches, including the creation of marketing collateral, training materials, and promotional events.
• Monitor product performance metrics and customer feedback to recommend adjustments in marketing strategies or product features.
• Serve as the primary liaison between marketing, sales, product development, and manufacturing teams to ensure alignment and timely execution of initiatives.
• Provide logistical support for trade shows and factory visits, including preparing trend reports and development documentation.
• Partner with marketing teams to ensure packaging, messaging, and promotional materials aligned with the established product strategy
• Prepare regular reports and presentations on product line performance and marketing effectiveness for senior management.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 3 years of experience in product marketing or product line coordination, preferably within the manufacturing industry.
• Strong understanding of marketing principles, product lifecycle management, and market research techniques.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint, and familiarity with marketing automation tools.
• Excellent communication, organizational, and project management skills.

Preferred

• Experience with manufacturing processes and supply chain coordination.
• Knowledge of digital marketing strategies and tools.
• Familiarity with CRM software such as Salesforce.
• Advanced data analysis skills using tools like Tableau or Power BI.
• Certification in Product Marketing or Project Management (e.g., PMP, PCM).