Responsibilities

• Research emerging products, messages, gifting angles, audiences, and trends across TikTok Shop, Meta, competitors, and the broader market
• Identify products and concepts showing early signs of demand
• Analyze existing Hope Rings winners to understand what is working and why
• Review Meta Ads Manager data to identify winning products, audiences, hooks, messaging, and creative patterns
• Conduct deep TikTok Shop research to uncover products and concepts gaining traction
• Research competitors and adjacent brands for new opportunities
• Develop new product concepts based on proven customer desires and buying behavior
• Determine the positioning, recipient, emotional angle, message, and marketing hypothesis behind each launch
• Develop and execute product message cards in Canva, translating customer insights and emotional positioning into concise, compelling copy
• Build clear, comprehensive Product Launch Briefs that our creative and execution teams can immediately act on

Requirements

• Performance Marketing Literacy
• You should be comfortable inside Meta Ads Manager and understand how to interpret advertising performance.
• You don’t need to be our media buyer, but metrics like CPA, ROAS, CTR, CPM, CVR, spend, creative performance, and scaling should not be foreign to you.
• TikTok Shop Experience
• - You should understand how to navigate and research TikTok Shop and use it as a source of product and market intelligence.
• Strong Research Instincts
• - You enjoy going down rabbit holes.
• - When you discover something interesting, your instinct is to understand why it's happening, find supporting evidence, and determine whether there's a business opportunity behind it.
• Commercial Judgment
• - Finding an interesting product isn't enough. We need someone who can connect research, customer psychology, advertising data, and market behavior and turn those signals into a compelling product hypothesis.