Responsibilities

• Retail Training: Train retail teams to confidently showcase adidas products and technologies, leveling up their selling capabilities.
• Category Expertise: Deliver in-depth product education to specialty retail stores on a regular cadence, including confidently speaking to competitor offerings and how adidas products compare.
• Content Development: Develop high-quality training tools and video content, including writing scripts for the broader adidas field team and digital learning platforms.
• Relationship Building: Build strong relationships with retail accounts, driving product knowledge, engagement, and sales performance.
• Feedback and Insights: Gather and share insights from retail activations to improve training strategies and resources, and to inform future season sell-in opportunities.
• Performance Tracking: Monitor the impact of activations on brand exposure, consumer consideration, and retail traffic, providing feedback to refine strategies.
• Drive Sales: Increase sell-through of adidas running products by promoting both on-site and digitally, while educating customers.

Requirements

• 3+ years of experience in product education, retail training or related field.
• Deep understanding of and passion for running and the running community and a genuine enthusiasm for adidas and the sport.
• Comfortable on camera both presenting to accounts and/or participating in content productions.
• Strong understanding of retail environments, sales processes, and customer engagement.
• Exceptional presentation, communication and content creation skills.
• Highly organized, with the ability to manage multiple accounts and responsibilities effectively.
• Ability to collaborate with cross-functional partners on both the brand and agency teams.
• Passion for the adidas brand and a commitment to inspiring others through education.
• Ability to travel an average of 1 week per month with potential of up to 2 weeks during key periods.