Product Copywriter (Cybersecurity & Networking) at ZeroTier | USA

Product Copywriter (Cybersecurity & Networking)

USA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Drive differentiated cybersecurity storytelling and cross-channel content at scale, with human-in-the-loop governance of AI-generated drafts to protect brand voice and technical accuracy.

Own differentiated messaging for IT leaders and security pros across defense, healthcare, and enterprise IT, shaping how ZeroTier stands out in a crowded market.
Lead content production and evergreen assets (migrations, templates, build-vs-buy guides) while coordinating AI tools and traditional writing to maintain depth and consistency.
Coordinate campaigns and cross-functional partners to deliver a cohesive brand voice and measurable impact across websites, articles, enablement assets, and technical playbooks.

Job Description

Partner with product and technical teams to refine product positioning and develop high-impact narratives that differentiate ZeroTier in a crowded market
Write and optimize copy across all channels, including high-converting website pages, thought leadership articles, sales enablement assets, and technical playbooks
Manage and direct a suite of AI writing agents and LLM-based tools to scale content output without sacrificing brand voice or technical accuracy - you are the human-in-the-loop; editing, and governing AI-generated drafts across campaigns, SEO/AEO plays, and enablement assets
Tailor messaging for specific ICPs, including IT Directors, CISOs, and network security pros across industries like Defense, Healthcare, and Enterprise IT
Contribute to the strategy and execution of integrated marketing campaigns, ensuring a consistent and authoritative brand voice across all touchpoints
Move beyond simple blogging to develop substantial evergreen assets such as migration guides, configuration templates, and "build vs. buy" whitepapers

Proven experience in both product marketing and professional copywriting for cybersecurity and network security products, someone who understands the threat landscape as fluently as they understand the product
Deep understanding of networking and security concepts; including VPNs, Zero Trust architecture, SD-WAN, network segmentation, and identity-based access, with the ability to communicate these to technical audiences without oversimplifying
Hands-on experience using and directing AI writing tools (e.g., Claude, ChatGPT, Jasper, or similar LLM-based workflows) as force multipliers
Demonstrable understanding of how to optimize content for both traditional search engines and AI-driven search models
A strong instinct for differentiation and the ability to articulate "why ZeroTier" in a way that resonates with both developers and C-suite executives
Master of the written word, adhering to a bold, direct, and plainspoken brand voice while maintaining high brand standards
Solid experience in enterprise-centric targeting/conversion
Excellent cross-functional communication, both written and verbal
Willingness and ability to travel domestically and potentially internationally, if needed
NOtes: Familiarity with the fast-paced, asynchronous environment is a strong plus

Familiarity with the fast-paced, asynchronous environment of a high-growth SaaS company is a strong plus
Knowledge of additional languages (ex. Dutch, Spanish, Portuguese, French, Japanese, Korean) are also a plus

Hybrid office / remote work environment
Flexible work hours (subject to management approval)
Employee Referral Bonus

ZeroTier

ZeroTier delivers secure software defined networking that works seamlessly and identically across both local and wide area networks.We are radically simplifying networking by treating the entire planet as a single data center.

Founded in 2015

San Francisco, California, USA

27 employees (5 in marketing)

www.zerotier.com