Product Communications Manager, Threads

Responsibilities

• Collaborate with the Product and Marketing teams for go-to-market product moments to land our message
• Execute against a strong communications program that encompasses earned media and content-first tactics for consumers and creators - meeting audiences where they are
• Collaborate with the larger international comms teams to run successful product launches, communications campaigns, and ongoing storytelling in our priority markets
• Develop a wide range of communications materials including blog posts, social media posts, communications plans, statements, briefing materials for executives and more

Requirements

• 6+ years of experience in communications for a consumer technology company or agency
• Experience distilling product concepts into plain language for non-expert audiences

Preferred

• Demonstrated ability to develop crisis or issues communications frameworks for high-visibility product or policy matters
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Familiarity with the regulatory and policy landscape affecting social media platforms, including content moderation and platform governance topics
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience leading communications for social media platforms, messaging products, or consumer applications at scale