Responsibilities

• Develop and execute integrated go-to-market plans for new product launches and technology-focused campaigns across the Americas and EMEA.
• Partner with Product Management to develop positioning, messaging, value propositions, competitive analysis, and promotional strategies.
• Create and coordinate launch plans, training, presentations, battlecards, sell sheets, messaging documents, digital content, distributor toolkits, and sales enablement materials.
• Lead cross-functional project meetings, establish timelines and responsibilities, manage dependencies, and hold stakeholders accountable for deliverables.
• Coordinate campaign execution across Marketing, Sales, Product Management, Engineering, System Architects, Shared Services, agencies, and other partners.
• Support channel marketing initiatives, including distributor promotions, content syndication, product education, campaign planning, and product stocking activities.
• Coordinate lead follow-up with prequalification and regional sales teams, monitor lead progression, and address routing or follow-up issues.
• Manage assigned marketing budgets and track spending against planned activities.
• Report on launch and campaign performance and recommend opportunities for improvement.
• Measure results using metrics such as on-time execution, MQLs, pipeline and opportunity value, campaign engagement, sales enablement adoption, distributor engagement, and revenue through distribution.

Requirements

• Bachelor’s degree or equivalent post-secondary qualification in Marketing, Business, Communications, Sales, or a related field.
• 3 to 5 years of marketing experience, including demonstrated product, channel, distribution, or B2B marketing experience.
• Experience developing and executing product launches, go-to-market plans, integrated campaigns, or channel marketing initiatives.
• Strong project management skills and the ability to independently coordinate multiple cross-functional stakeholders.
• Strong writing, editing, presentation, and storytelling skills.
• Ability to translate complex or technical information into clear and compelling marketing communications.
• Strong analytical skills and experience measuring campaign performance and developing recommendations.
• Excellent written and oral communications skills with the ability to articulate business strategies and technical concepts both in written and verbal form.
• Experience with Salesforce, Microsoft Excel, Microsoft PowerPoint, Eloqua, Demandbase, and Adobe Analytics preferred.
• Experience in the sensor industry is preferred. Experience in our strategic markets—including electronics, industrial technology, automotive, medical, and aerospace—is also considered an asset.

Preferred

• Native or expert English language skills required. Additional non-English language fluency is a plus.

Benefits

• A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.