Process Instrumentation Vice President of Marketing

Responsibilities

• Establish, promote, and increase KROHNE brand name and market recognition in North America.
• Lead a team of local Product Managers and Industry Managers that will determine North American market and product requirements and ensure they are addressed by R&D.
• Work closely with Corporate Marketing to promote and link the North American message to that of the KROHNE Group.
• Solicit and direct sales leads and opportunities to Direct and Independent Representative Sales Channels.
• Support Sales efforts by finding and helping develop new or underserved markets and industries.
• Formulate and execute strategies to expand market presence and increase revenue streams.
• Identify new business and partnerships to drive new revenue sources in North America. Assist the sales team with negotiation and closing of new business through direct involvement, oversight and collaboration with key stakeholders.
• Regularly benchmark competition and communicate findings to local and international Management
• Develop training related to products and industries for existing staff and continuously improve on-boarding training for direct employees.
• Develop marketing campaigns targeted for the North American market.