Process Instrumentation Vice President of Marketing

Responsibilities

• Establish, promote, and increase KROHNE brand name and market recognition in North America.
• Lead a team of local Product Managers and Industry Managers that will determine North American market and product requirements and ensure they are addressed by R&D.
• Work closely with Corporate Marketing to promote and link the North American message to that of the KROHNE Group.
• Solicit and direct sales leads and opportunities to Direct and Independent Representative Sales Channels.
• Support Sales efforts by finding and helping develop new or underserved markets and industries.
• Formulate and execute strategies to expand market presence and increase revenue streams.
• Identify new business and partnerships to drive new revenue sources in North America. Assist the sales team with negotiation and closing of new business through direct involvement, oversight and collaboration with key stakeholders.
• Regularly benchmark competition and communicate findings to local and international Management.
• Develop training related to products and industries for existing staff and continuously improve on-boarding training for direct employees.
• Develop marketing campaigns targeted for the North American market.

Requirements

• Four-year college or university program degree; or two to four years related experience and/or training; or equivalent combination of education and experience.
• 7-10 years of strategic marketing experience preferred.
• Language Skills Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
• Mathematical Skills Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Reasoning Ability Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Computer Skills To perform this job successfully, an individual should have knowledge of Contact Management systems; Internet software; Order processing systems; Spreadsheet software and Word Processing software.