Principal Sr Marketing Go-To-Market : Marketing Department

Costa Mesa, CA (On-site)

$102/hr – $169/hrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own cross-functional GTM planning and launch discipline, ensure post-launch reviews, and drive accountable metrics across awareness, engagement, and conversion.

  • GTM planning: lead cross-functional coordination for campaigns across paid media, web, social, CRM, PR, events, and partnerships.
  • Metrics and accountability: define success metrics and drive accountability for awareness, engagement, and conversion.
  • Team and messaging: build and mentor a marketing team with clear KPIs and ensure consistent messaging across owned, earned, and paid channels.

Job Description

  • Lead cross-functional GTM planning, launch readiness, and post-launch performance reviews.
  • Coordinate campaigns across paid media, web, social, CRM, PR, community engagement and partnerships, hosted events, and sponsorships.
  • Define success metrics and drive accountability for awareness, engagement, and conversion.
  • Build, mentor, and scale a high-performing marketing team with clear responsibilities, KPIs, and professional growth paths.
  • Ensure consistent messaging across owned, earned, and paid channels.
  • Other related duties as assigned.
Hoag logo

Hoag

HOAG – India’s First Ivy-Grade Summer SchoolIndia's K-12 education ecosystem is changing fast, with globally connected parents and a rising demand for world-class learning experiences. Yet, there's a significant gap in immersive, high-impact summer school programs—a hallmark of education systems abroad.Enter HOAG.Designed in collaboration with the prestigious iHUB DivyaSampark, IIT Roorkee. HOAG offers India’s first Ivy-grade summer school experience for students aged 11-17. This groundbreaking residential program combines academic excellence, hands-on learning, and personal growth, empowering students to think critically, dream ambitiously, and lead confidently.Why HOAG?The prevalent (decades-old) educational system of “rote learning” hasn’t been suitable for at least the last decade. As students, we were often bored, disengaged and sometimes not even sure why we were learning about a topic in the first place.Even now, the teaching method in schools remains almost the same, with no real innovation.As parents and educators, we must ask ourselves: How can we equip the next generation with the skills, mindset, and experiences they need to thrive in an increasingly complex and dynamic global landscape?The answer lies in experiential learning - a revolutionary approach that is transforming education as we know it.Experiential learning classrooms help learners to grasp facts through real-life experiences and prepare them for the novel changing fields of work.There’s a good reason that premier institutes like IIM Bangalore, XLRI, IIM Indore, etc., have introduced experiential leadership programs in their flagship MBA courses.But what if this process can be started way earlier?At the forefront of this revolution in India is HOAG, the country's first summer school program offering an Ivy-grade immersive experience for children aged 11-17 in collaboration with premier Tier-1 higher education institutes in India.

Founded in 2024
Pune, Maharashtra, IND
7 employees (1 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
50.4%
Direct
35.6%
Referral
8.9%
Social
3.5%
Paid
1.5%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Roles Posted (Last 30 Days)
1