Principal Short-Form Video Specialist

Minneapolis, MN (On-site)

$97K/yr – $145K/yrSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own a scalable, hands on video content program that blends production with training to democratize short form across the org.

  • Production ownership: shoot, edit, and refine video and motion graphics for owned channels with a premium, on-brand look.
  • Training enablement: design toolkits, playbooks, and run trainings so teams can produce content at scale.

Job Description

Responsibilities

  • Shoot and edit high-quality video content for owned channels, ensuring alignment with brand voice and strategic messaging.
  • Create animations, motion graphics, and other visual elements that elevate storytelling and production value.
  • Edit and refine raw footage from internal contributors, enhancing clarity, pacing, and overall production quality.
  • Establish and maintain production standards, templates, and best practices to ensure consistent, premium output.
  • Stay current on emerging content trends, tools, and platform innovations to continuously evolve strategy and execution.
  • Lead and facilitate engaging trainings and workshops for cross-functional teams, enabling communicators to confidently create their own short-form video and digital content.
  • Design scalable learning programs, toolkits, and playbooks that democratize content creation across the organization.
  • Coach individual Thought Leaders on self-production techniques, including on-camera presence, scripting, storytelling, and efficient workflows.
  • Partner closely with Executives, helping them adopt modern content strategies and adapt to evolving digital formats and platforms.
  • Provide real-time feedback and ongoing counsel to strengthen authenticity, clarity, and audience engagement.

Requirements

  • Requires a Baccalaureate degree and minimum 7 years of experience in content production, digital media or related creative roles, or advanced degree with a minimum of 5 years of experience.

Preferred

  • Proven experience leading trainings, workshops, or executive coaching sessions.
  • Advanced video shooting and editing skills (e.g., Premiere Pro, Final Cut, After Effects, or similar tools).
  • Demonstrated ability to create motion graphics and animated elements.
  • Strong executive presence and the ability to influence senior stakeholders.
  • Deep understanding of short-form content strategy and audience engagement across digital platforms.
  • Exceptional storytelling, communication, and interpersonal skills.

Benefits

  • The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
  • The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
  • Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan.
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Medtronic

Healing through electronic music

Founded in 2022
5 employees (2 in marketing)

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
2 (40% of company)