Principal Product Marketing Mgr - Tech, AWS Healthcare and Life Sciences Industry Marketing

New York City, NY (On-site)

$175K/yr – $260K/yrSenior Level8+ years expFull time

Posted 13 days ago

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Job Summary

Own the product marketing strategy and launches for high-impact HCLS segments, partnering across product, sales, and GTM teams to shape messaging, go-to-market plans, and customer narratives.

Define strategy and messaging for targeted segments
Lead launches and field enablement
Synthesize market and customer insights to influence roadmaps

Job Description

Responsibilities

Define and own the product marketing strategy -- positioning, messaging, competitive differentiation -- for assigned high-impact HCLS customer segments and solution areas. Act as "final pen" on high-visibility messaging within their segment(s).
Partner with product, sales, BD, SA, and GTM teams to shape go-to-market approaches, develop ideal customer profiles, and define priority use cases and differentiators.
Synthesize market data, customer feedback, competitive intelligence, and analyst research to identify product opportunities and influence partner teams' roadmaps.
Own product launch strategy and execution for high-priority HCLS offerings, including naming, audience definition, and marketing vehicles. Drive field enablement to support launches and campaigns.
Craft compelling narratives -- keynotes, positioning documents, reference architectures, demonstrations, and customer stories -- that translate complex technical capabilities into clear value for diverse audiences.
Represent AWS in executive briefings, industry events, and analyst interactions. Drive cross-functional alignment through business and senior leader reviews.

Requirements

Bachelor's degree or equivalent
8+ years of direct experience working in HCLS industry vertical
6+ years of hands-on experience with cloud architectures in technical domains (e.g., Analytics, Developer Tools, Compute, Databases, Generative AI)
Demonstrated experience creating technical content and delivering technical presentations to diverse audiences

Preferred

Experience developing detailed go to market plans
MBA, or Master’s degree
Track record of creating compelling technical demonstrations and reference architectures
Strong data analysis skills with ability to synthesize insights from multiple source
Experience presenting to executive-level audiences and industry analysts

Benefits

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Amazon Web Services (AWS)

3.6 Glassdoor

Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost.Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.

Founded in 2006

Duvall, Washington, USA

151K employees (5,507 in marketing)

aws.amazon.com

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