Responsibilities

• Own the end-to-end release go-to-market strategy and execution for Intuit Enterprise Suite and related mid-market product innovations.
• Define and operationalize the release management framework across Pilot, Beta, and GA stages, including stage gates, readiness criteria, launch requirements, and stakeholder alignment.
• Establish release tiering and launch governance processes that determine the appropriate level of marketing investment, activation, communications, and enablement based on expected customer and business impact.
• Serve as the central orchestrator for release planning across Product, Marketing, Sales, Customer Success, Communications, and Enablement teams.
• Continuously improve release processes, launch effectiveness, and organizational readiness through measurement and post-launch learnings.
• Partner closely with Product Management leaders across the organization to understand roadmap priorities, product strategy, and upcoming investments.
• Bring customer, competitive, and market insights into roadmap discussions to help influence prioritization and product direction.
• Ensure roadmap investments align with target ICP needs, customer pain points, and strategic business priorities.
• Act as a strategic advisor to Product teams on market positioning, launch readiness, adoption strategy, and customer value realization.
• Translate product capabilities into clear customer benefits, business outcomes, and differentiated value propositions.

Requirements

• 10+ years of product marketing, product management, go-to-market, or related experience within B2B SaaS or enterprise software environments.
• Proven experience leading complex product launches, release programs, or cross-functional go-to-market initiatives involving multiple stakeholders and product teams.
• Experience partnering directly with Product Management teams to influence roadmap decisions and translate product investments into customer value and market impact.
• Exceptional storytelling, positioning, and narrative development skills. Ability to transform product enhancements and releases into compelling customer stories that communicate strategic value, business outcomes, and market differentiation—not just features and functionality.
• Strong strategic thinking and market perspective. Ability to connect individual releases to broader company strategy, product vision, customer needs, and competitive positioning.
• Demonstrated success shaping executive-level narratives and partnering with senior leaders to define how products and innovations are positioned in market.
• Outstanding organizational and program management skills, with the ability to coordinate complex initiatives across multiple teams, stakeholders, and timelines while maintaining attention to detail and driving accountability.
• Strong cross-functional leadership and influence skills. Proven ability to align stakeholders across Product Management, Product Marketing, Sales, Revenue Marketing, Customer Success, Enablement, and Communications to achieve shared business outcomes.
• Ability to drive organizational change through influence rather than authority, helping teams adopt new processes, frameworks, and ways of working.
• Excellent communication and executive presence, with the ability to facilitate discussions, drive decisions, and create clarity in complex situations.

Preferred

• Experience marketing ERP, accounting, finance, procurement, payments, or business management software.
• Experience serving mid-market and enterprise customers.
• Familiarity with launch governance, release management, or product lifecycle frameworks.
• Experience developing go-to-market strategies across Pilot, Beta, and General Availability (GA) product stages.
• Demonstrated ability to operate effectively in highly ambiguous environments, bringing structure and clarity to emerging opportunities and undefined processes.
• Experience introducing innovative go-to-market motions for early-stage products, beta programs, or emerging capabilities where traditional launch models may not apply.
• Ability to balance customer demand, product readiness, and business objectives when bringing new capabilities to market.
• Understanding of the Office of the CFO, finance workflows, and accounting personas.
• Experience working within AI, platform, ecosystem, or multi-product solution environments.