Responsibilities

• Own the competitive positioning framework for your assigned customer segment or use case
• Develop and stress-test messaging around how we help performance marketers close the gap between insight and action
• Create the narrative that connects product capability to business outcome, including why collapsing production cycles drives ROAS
• Partner with Product and Design to ensure we're solving the right insight-to-action problems, not building features that sound good but don't matter
• Conduct win/loss analysis and competitive intelligence to sharpen our differentiation
• Contribute to refinement of our ICP and buying committee frameworks
• Define customer success metrics, and what "activated" looks like in practice
• Help Sales understand which performance marketers feel the insight-to-action gap most acutely, and why
• Validate assumptions about customer pain through interviews and data
• Build the customer stories and use cases that show insight flowing directly into action

Requirements

• 12+ years in B2B product marketing, with at least 10 years driving positioning, messaging, and GTM strategy (not just campaign execution) [confirm total-years floor with HM]
• Proven ability to influence product direction based on market signals
• Track record of shipping positioning that moved the needle, with specific deals won or pipeline lifted
• Experience working in or adjacent to marketing technology, performance marketing tools, or B2B SaaS
• Comfort with data: you read dashboards, test messaging, and decide based on evidence, not intuition

Preferred

• Intellectual honesty. You can articulate hard truths about product-market fit, customer concentration, and competitive threats. You don't spin; you solve.
• Direct communication. You write clearly, present crisply, and give straightforward feedback. No corporate jargon.
• Strategic flexibility. You can zoom from competitive battlecards to SVP-level business strategy and back.
• Customer empathy with skepticism. You care about solving customer problems, but you don't accept feedback uncritically. You triangulate.
• Cross-functional partnership. You work closely with Product, Sales, and Design. You build trust, not silos.
• Comfort with ambiguity. We're still answering fundamental questions about our ICP, positioning, and go-to-market model.
• Background in performance marketing, digital advertising, or analytics

Benefits

• comprehensive benefits programs