Principal Product Marketing Manager, Falcon Exposure Management (Remote)

USA (Remote)

$170K/yr – $260K/yrSenior Level12+ years expFull time

Posted 5 days ago

Job Summary

Own the Exposure Management portfolio’s market leadership, crafting differentiated positioning and messaging, and driving cross-functional GTM and field readiness across marketing, sales, and product teams.

  • Define strategy to connect CrowdStrike innovation with customer outcomes
  • Lead content, messaging, and enablement for demand generation and education
  • Collaborate across leadership to align marketing with long-term goals

Job Description

Responsibilities

  • Help define and advance CrowdStrike’s leadership in the Exposure Management market
  • Develop differentiated positioning and messaging that connects CrowdStrike’s innovation to customer outcomes and business value
  • Work with product and technical marketers to deliver high-quality messaging, content, and enablement
  • Partner across marketing, sales, and product teams to drive awareness, adoption, and pipeline impact
  • Lead cross-functional go-to-market planning for launches, new capabilities, and strategic initiatives
  • Guide the creation of core content and thought leadership assets that support demand generation, field readiness, and market education
  • Shape the Exposure Management web strategy in partnership with digital teams
  • Support field success through close collaboration with sales, alliances, and enablement teams
  • Bring a strong point of view on buyers, market trends, and competitors to inform strategy and differentiation
  • Work with executive leadership to align marketing strategy with long-term business and category goals

Requirements

  • 12–15+ years of experience in product marketing, technical product marketing, product management, cybersecurity, enterprise software, or B2B SaaS
  • Deep expertise in Exposure Management and adjacent categories such as vulnerability management, external attack surface management, cloud security, identity security, risk prioritization, or security operations
  • Strong understanding of customer needs, buyer journeys, market trends, and competitive dynamics in cybersecurity
  • Proven success building differentiated positioning, messaging, and go-to-market strategies for technical products
  • Exceptional writing, communication, and presentation skills
  • Strong cross-functional leadership skills and the ability to influence stakeholders across product, sales, marketing, and executive teams
  • Ability to balance strategic thinking with strong execution across multiple priorities
  • Highly proactive, self-motivated, and comfortable operating in fast-paced, high-visibility environments
  • Passion for cybersecurity and a strong point of view on how the Exposure Management market is evolving
  • Experience creating compelling customer-facing and internal content that drives awareness, adoption, and field success

Preferred

  • High-tech, start-up, rapid growth and/or publicly traded company experience.
  • Technical or software engineering background
  • You lead by example, no task is above you, and you raise the bar
  • Love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business.

Benefits

  • Market leader in compensation and equity awards
  • Comprehensive physical and mental wellness programs
  • Competitive vacation and holidays for recharge
  • Paid parental and adoption leaves
  • Professional development opportunities for all employees regardless of level or role
  • Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
  • Vibrant office culture with world class amenities
  • Great Place to Work Certified™ across the globe
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Founded in 2013
Alberta, CAN
107 employees (6 in marketing)

Salaries

Posted range

$170K/yr – $260K/yr

Taken straight from the job posting.

See all CapitalG salaries

Marketing Team

Marketing Team Size
6 (6% of company)
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$3B
Last Raise
$3B

Funding History

  • Feb 2014
    Round • $3B

Traffic Signals

Monthly Visitors
39.2K
Traffic Source Mix
Search
45.2%
Direct
41.1%
Referral
8.8%
Social
3.2%
Paid
1.4%

Headcount Trend

Current headcount: ~107

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