Principal Product Marketing Manager – Emerging Data & AI

USA (Hybrid)

$172K/yr – $287K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

Job Summary

Own the end-to-end commercialization of Data & AI products, from market validation to launch and growth, shaping ICPs, messaging, and go-to-market strategy while partnering with Product Management to validate product-market fit.

  • Define ICPs and buyer personas
  • Lead cross-functional alignment and growth motions

Job Description

Responsibilities

  • Lead commercialization strategy for new Data & AI products, from market validation through launch and growth.
  • Define ICPs, buyer personas, use cases, and go-to-market strategies.
  • Develop compelling positioning, messaging, and competitive differentiation.
  • Partner with Product Management to validate product-market fit and influence roadmap decisions.
  • Build customer validation programs, design-partner initiatives, and reference development.
  • Create enablement programs and sales plays to accelerate adoption and revenue growth.
  • Serve as the voice of the market by bringing customer discovery, buyer research, competitive intelligence, analyst insight, and adoption signals into product strategy, prioritization, packaging, pricing, and go-to-market decisions.
  • Establish repeatable growth motions that can scale as the business expands.
  • Help build and lead a future Product Marketing team.

Requirements

  • 10+ years of experience in Product Marketing, Product Management, Strategy, or related enterprise software roles.
  • Proven experience launching and scaling B2B SaaS products.
  • Experience commercializing cloud, SaaS, data, AI, platform, infrastructure, or developer-focused technologies.
  • Domain experience in several of the following areas: Data Operation & Orchestration / Data Observability & Monitoring / AI Enterprise Software / Data Governance / Data Engineering / Intelligence Automation
  • Experience defining ICPs, buyer personas, user personas, and product-market fit strategies for emerging technology products.
  • Experience bringing new products to market and driving adoption in emerging categories.
  • Ability to engage credibly with technical audiences and translate complex technology into business value.
  • Strong executive presence and cross-functional leadership skills.[AH1.1]
  • Demonstrated success building adoption and growth strategies for new products or business lines.
  • Proven ability to influence senior Product, GTM, and executive leaders
BMC Software logo

BMC Software

3.4 Glassdoor

BMC empowers 86% of the Forbes Global 50 to accelerate business value faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success. BMC does this in a simple and optimized way by connecting people, systems, and data that power the world’s largest organizations so they can seize a competitive advantage.

Founded in 1980
Houston, Texas, USA
9K employees (410 in marketing)
20% recommend to a friend

Salaries

Posted range

$172K/yr – $287K/yr

Taken straight from the job posting.

See all BMC Software salaries

Funding

Total Funding
$750M
Last Raise
$750M
Series Unknown, 8 years ago

Funding History

  • May 2018
    Series Unknown
  • Apr 2014
    Debt Financing • $750M
  • Sep 2013
    Debt Financing

Traffic Signals

Monthly Visitors
457.4K
Monthly Google Ads Budget
$182.6K
Traffic Source Mix
Search
46.4%
Direct
42.5%
Referral
7.1%
Social
3%
Paid
0.9%

Headcount Trend

Current headcount: ~9K

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