Responsibilities

• Build deep, trusted relationships with Business Unit leadership, program managers, capture leads, and engineering.
• Partner with product managers as their marketing counterpart on roadmap milestones, launch readiness, claims substantiation, and customer evidence / operational proof.
• Embed in the business unit's operational cadence: program reviews, capture gate reviews, and planning rhythms. Marketing priorities are set from inside the business, not downstream of it.
• Own the positioning architecture for the Layered Defense/C-UAS portfolio: differentiated claims backed by operational evidence, not capability adjectives.
• Own the brand positioning and messaging architecture for the Layered Defense/C-UAS: differentiated claims backed by operational evidence, not capability adjectives.
• Own the consolidation of voice of customer inputs to feed structured customer and operator insight back into MarCom, Product and BD strategy. Maintain all Buyer and User Persona profiles.
• Use AV’s messaging architecture to translate mission outcomes (effects delivered, cost-per-effect, sustainment, interoperability) into customer-facing narratives for external audiences.
• Ensure product-level positioning plugs cleanly into AV's corporate narrative architecture.
• Deliver export-aware localized positioning for priority allied regions, within ITAR and export-control boundaries.
• Translate mission outcomes into customer-facing narratives for external audiences.

Requirements

• 12-15 years total civilian work experience
• 8+ years in product marketing with meaningful time in both enterprise software or hardware-software product marketing and defense, aerospace, or dual-use technology
• Demonstrated ownership of a product line or portfolio at $100M+ revenue scale
• Fluency in DoD acquisition dynamics: program of record lifecycles, POM cycles, primes vs. non-traditional entrants, FMS/DCS mechanics
• Demonstrable positioning craft: you can show a positioning document, launch plan, campaign plan, and enablement asset you built that moved a measurable number
• Ability to operate within export control, classification, and public-release constraints without diluting message strength
• Self-directed operator: you run a portfolio with executive-level accountability and minimal day-to-day direction
• Proven ability to earn the trust of technical and program stakeholders and operate inside a business unit's rhythm, functioning as a partner to the business rather than a service function to it
• In-office 4-5 days per week. Commutable distance from AV’s San Diego or Albuquerque campus

Preferred

• Direct experience marketing passive RF detection, multi-sensor systems, directed energy, or kinetic interceptors.
• Prior military service or program office exposure.
• Active or recent Secret clearance, or ability to obtain one.
• Experience competing in the modern defense technology landscape against established primes and emerging entrants.

Benefits

• medical, dental vision, 401K with company matching, a 9/80 work schedule and a paid holiday shutdown.