Principal Product Manager, Direct to Referrer (DTR) Marketing

Responsibilities

• Market Development & Downstream Strategy - Represents DTR and the franchise in shaping strategy for referrer audience engagement and independently develops and champions strategy and campaign proposals.
• Lead DTR capability advancements and partner closely with digital product managers and architects, Therapy Awareness teams and Marketing to drive implementation and execution.
• Partner closely with KOLs and field teams to gather insights, document unmet needs and outcomes, and translate them into compelling marketing and training materials.
• Manage the WATCHMAN DTR performance, including tracking key metrics such as credited referrals, resource utilization, field activation, and develop data-driven recommendations to address business opportunities.
• Support Referrer focused medical education, conferences and symposiums by representing WATCHMAN and the DTR marketing team.
• Cross ‑ Functional Influence - Collaborate with external vendors and Marketing Analytics to lead various market research initiatives that gather customer and market insights to inform key decisions, marketing strategies and execution plans.
• Partner with CMDE to develop tools, programs, and evidence-based messaging to support the field organization in engaging key customers and driving adoption.
• Work cross-functionally with Patient Marketing, Implanter Marketing, Sales, Training, Medical Education, Clinical, Sales Operations, and HEMA to deliver cohesive and efficient market execution.
• Leadership and Team Development - Operate with strong ownership and follow‑through across all assigned initiatives.
• Acts as a resource and provide guidance, coaching, or context to colleagues with less experience when needed.

Requirements

• Bachelor's degree.
• Minimum of 7 years' relevant experience.
• Downstream experience (i.e. product management, sales engagement, and campaign strategy)
• Demonstrated success working as an integral member of cross functional teams and the ability to develop deep clinical expertise in a medical device product line.
• Demonstrated success supporting and/or managing complex projects.
• Ability to collaborate effectively in a dynamic, matrixed environment.
• Excellent communication and interpersonal skills.

Preferred

• Master's degree or MBA.