Responsibilities

• Lead the execution framework for precision-based local marketing campaigns and promotions across digital, addressable, and omnichannel touchpoints.
• Partner and solution with marketing strategy, analytics, data, and technology teams to translate campaign goals into executable audience, targeting, measurement, and activation requirements.
• Serve as a key liaison between business stakeholders and marketing technology teams to ensure campaign tactics are technically feasible, scalable, and aligned to key priorities.
• Evaluate campaign requests, assess complexity, clarify requirements, and help prioritize work based on business impact, urgency, and operational readiness.
• Support the development of repeatable campaign processes, intake models, documentation, workflows, and governance practices.
• Help define audience segmentation, personalization, localization, and channel activation requirements in partnership with campaign strategy teams.
• Coordinate across platforms and partners to enable campaign delivery through tools such as Adobe, Snowflake, Zeta, Google, Innovid, TransUnion, and related marketing technology systems.
• Identify gaps, risks, dependencies, and operational challenges that could affect campaign execution or scalability.
• Monitor campaign execution, troubleshoot issues, and drive resolution with appropriate business and technical partners.
• Recommend improvements to campaign operations, martech utilization, targeting capabilities, and end-to-end campaign efficiency.

Requirements

• Experience in marketing technology, campaign operations, digital marketing, promotional offers, lifecycle marketing, or related marketing execution roles.
• Strong understanding of omnichannel trigger and journey-based activation/personalization across paid and owned channels.
• Experience working with marketing technology platforms, data platforms, audience activation tools, and campaign management systems.
• Ability to translate business objectives into clear technical and operational requirements.
• Strong project management and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Experience working across cross-functional teams, including marketing, analytics, technology, media, creative, and external partners.
• Strong problem-solving skills and the ability to identify operational gaps, process improvements, and scalable solutions.
• Excellent written and verbal communication skills, with the ability to simplify complex topics for business and technical audiences.
• Comfort working in a matrixed organization with multiple stakeholders, competing priorities, and evolving requirements.
• Strong attention to detail and commitment to executional excellence.

Preferred

• Experience with Adobe (CDP, AJO, and CJA), Snowflake, Google Marketing Platform, Zeta, Innovid, TransUnion, or similar martech/adtech ecosystems.
• Experience with audience segmentation, identity resolution, data onboarding, personalization, local marketing, or precision targeting.
• Familiarity with campaign measurement, attribution, test-and-learn frameworks, and performance optimization.
• Experience building new processes, operating models, or governance frameworks for campaign execution.
• Background in telecommunications, consumer services, retail, subscription businesses, or other large-scale consumer marketing environments.
• Ability to operate strategically while also driving hands-on execution and follow-through.