Responsibilities

• Analyze marketing and program performance across paid media, websites, social media, and partner initiatives to identify trends, opportunities, and performance drivers.
• Develop measurement plans, establish campaign KPIs, monitor performance trends and risks, and recommend optimization opportunities.
• Partner with internal teams and third-party vendors to evaluate and continuously improve analytical methodologies and measurement frameworks.
• Develop data-driven insights and actionable analysis that inform campaign optimization, audience strategy and program design.
• Lead the design, execution, and analysis of market research, including qualitative and quantitative surveys and experiments, to generate insights into target audiences and their response to BSA's campaigns and programs.
• Prepare and deliver executive dashboards and regular reporting on campaign and program performance, ensuring accuracy and consistency across sources.
• Ensure marketing performance data quality through validation, QA checks, and reconciliation across platforms and vendors.
• Collaborate with external agencies and partners to gather data and support performance analysis.
• Develop clear, concise presentations and executive-ready summaries that communicate key insights and recommendations to senior leadership.
• Serve as the primary subject matter expert on BSA's marketing measurement and analytics tools, continuously improving how the organization ingests, classifies, and analyzes campaign and program performance data.

Requirements

• Bachelor's degree, including coursework in statistics. Degree in quantitative or analytical discipline or related field preferred.
• 6-8 years of experience in a professional analytics, marketing analytics, or related role.
• Proficiency in Excel; experience with SQL, Python or R is preferred.
• Deep familiarity with paid social and other digital marketing channels (e.g., SEM) and common performance metrics is a must.
• Excellent communication skills, with a track record of distilling disparate data into clear, concise narratives for senior leaders.
• Experience working with analytics tools such as Google Analytics, advertising platform reporting tools, or comparable digital marketing analytics platforms.
• Strong analytical and problem-solving skills.
• Ability to interpret data and communicate insights clearly to non-technical audiences.
• Experience designing or analyzing quantitative and qualitative market research studies, surveys, or experiments is preferred.
• Comfortable working in a fast-paced, collaborative environment.