Principal Event Marketing Manager, Data + AI World Tour

San Francisco, CA (On-site)

$154K/yr – $264K/yrSenior Level10+ years expFull time

Posted 1 day ago

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Job Summary

Own and scale the global Data+AI World Tour program, building the playbook, driving content strategy, sponsorship growth, event production, and a reliable cross-functional operating model to hit pipeline and attendance targets.

  • Global program leadership and playbook
  • Content strategy and session growth
  • Sponsorship and revenue growth
  • Event execution efficiency and lead flow
  • Cross-functional stakeholder alignment

Job Description

Responsibilities

  • act as the global program lead, establishing the playbook and identifying opportunities for improved scalability, best practices, and brand presence that enhances Databricks market leadership across regions.
  • this role will also be responsible for the event management and production of our top tier events.
  • Other special projects may include onsite event management at the Data+AI flagship event and strategic initiatives.
  • Content strategy: Within 12–18 months, establish and scale a content strategy for the Data+AI World Tour that increases session attendance and on-demand views by 25–30% and drives a meaningful uplift in content-attributed pipeline from target personas.
  • Sponsorship program: Grow the World Tour sponsorship program to deliver a year-over-year increase in sponsorship revenue and sourced pipeline while maintaining or improving partner satisfaction scores.
  • Operational efficiency: Reduce end-to-end event execution cycle times and budget variance through streamlined workstreams and repeatable processes, enabling the team to support more stops or higher program complexity without additional headcount.
  • Ensure seamless flow of leads from events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion
  • Stakeholder alignment: Build a reliable global operating model with Executive, Marketing, Sales, and regional leaders so that tour stops launch on time with agreed goals, content, and speaker participation , and jointly owned KPIs (pipeline, attendance, NPS) are consistently met or exceeded.

Requirements

  • 10+ years of event marketing experience, of which 3+ years experience leading large scale world tours
  • Experience driving alignment and managing complex, multi-stakeholder global programs
  • Metrics-driven, analytical thinker with ability to utilize data to drive the success and evolution of the program
  • Excellent communication skills, including strong executive presence
  • Proven success in achieving or exceeding pipeline targets
  • Experience with Google suite, Salesforce, Swoogo, Asana, and Rainfocus (building emails, lists and landing pages)

Benefits

  • Benefits At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here.
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Databricks

4.2 Glassdoor

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and over 60% of the Fortune 500 — rely on Databricks to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified Data Intelligence Platform that includes Agent Bricks, Lakeflow, Lakehouse, Lakebase and Unity Catalog. ---Databricks applicantsPlease apply through our official Careers page at databricks.com/company/careers. All official communication from Databricks will come from email addresses ending with @databricks.com or @goodtime.io (our meeting tool).

Founded in 2021
San Francisco, California, USA
14K employees (482 in marketing)
82% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
4.5M
Monthly Google Ads Budget
$363.4K
Traffic Source Mix
Search
37.1%
Direct
51.8%
Referral
6.5%
Social
2.4%
Paid
2.1%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
367 (3% of company)
Median Career Experience
15 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$27.2B
Last Raise
$2B
Debt Financing, 1 months ago

Funding History

  • Feb 2026
    Debt Financing • $2B
  • Dec 2025
    Series Unknown • $5B
  • Sep 2025
    Series Unknown • $1B

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