Principal Copywriter

Responsibilities

• Lead verbal strategy across XBOX’s ecosystem, including naming, messaging frameworks, and brand voice development.
• Drive copy execution for product launches, marketing campaigns, and platform experiences.
• Lead naming and messaging for high-profile products, services, and technology launches.
• Shape messaging for emerging platforms.
• Partner with product marketing, legal, geo-political, accessibility, and design teams to ensure messaging is aligned, inclusive, and future flexible.
• Develop scalable systems for content governance, including centralized messaging hubs and copy libraries.
• Build and maintain self-serve tools and resources to empower partner teams and streamline brand alignment.
• Be familiar with AI generative tools and have a policy on content restriction and usage guidance.
• Serve as a strategic thought partner to internal stakeholders, advocating for clarity, consistency, and creativity in all brand communications.
• Thrive in ambiguity, utilize messaging as a focusing factor for driving clarity across multidisciplinary partnerships.

Requirements

• 6+ years of experience in copywriting, creative strategy, content strategy or brand communications, with a focus on consumer tech, gaming or entertainment or lifestyle brands in an agency or in-house environment.
• Proven leadership in naming, messaging, and verbal identity development.
• Strong understanding of accessibility, legal, geopolitical, and regulatory considerations in brand messaging.
• Proven experience managing complex cross-functional projects with multiple stakeholders.
• Highly skilled in building scalable systems for content management and partner enablement.
• Excellent written and verbal communication, collaboration, and presentation skills with peers and across multiple business teams, with an ability to forge partnerships at all levels.
• Familiarity with Microsoft 365 tools, Figma, and content design platforms.
• Bonus: Passionate about the XBOX brand and ecosystem of products and services and/or highly knowledgeable about the gaming industry.

Preferred

• Bonus: Passionate about the XBOX brand and ecosystem of products and services and/or highly knowledgeable about the gaming industry.
• Astute writer with a systems mindset and a passion for storytelling.
• Collaborative and proactive, with a bias for clarity and action.
• Comfortable navigating ambiguity and driving alignment across teams.
• Committed to inclusion, accessibility, and brand integrity.
• Curious, adaptable, and always looking to raise the bar.
• Proven ability to think strategically, while maintaining great attention to detail, and internal quality control.
• Proven ability to thrive in organizations that constantly adapt and evolve based on business priorities.
• Highly organized – able to build, track, and execute tasks from start to finish independently under rapidly changing priorities.
• Proven ability to gracefully lead and self-manage multiple projects simultaneously under tight deadline pressure with strong time management skills and ability to adjust to rapidly changing priorities.

Benefits

• Medical, dental, vision, basic life/AD&D, long-term disability, and employee assistance programs
• Additional voluntary benefits like short-term disability plans and health coverage for dependents
• 401(k) & HSA
• Competitive PTO plan
• 12 paid holidays throughout the calendar year, plus additional floating holidays