Principal Brand Strategist

Seattle, WA (Hybrid)

$152K/yr – $175K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own brand evolution and implementation across global markets, translating customer insight into briefs, positioning, and naming frameworks while elevating AI-assisted brand work.

  • Own brand evolution and implementation
  • Translate insights into briefs, frameworks, and naming
  • Integrate AI-first capabilities into brand work

Job Description

Responsibilities

  • Support Brand Evolution & Implementation
  • Develop Briefs, Positioning, Messaging & Naming Frameworks
  • Train & Elevate AI for Brand Work
  • Ground Strategy in Customer & Market Insight
  • Partner Across the Business

Requirements

  • 5–10 years of experience in brand strategy, content strategy, or integrated marketing — agency or in-house
  • Strong messaging framework development and brief writing— this is core to the role
  • Experience working on global or multicultural brands, with genuine sensitivity to cultural nuance and localization
  • Familiarity with AI tools for brand and copy work (custom GPTs, NotebookLM, or similar) — or a strong appetite to develop this fluency quickly
  • Experience in fintech, financial services, or mission-driven consumer brands a plus
  • You write with clarity and purpose — briefs that inspire, frameworks that teams actually use
  • You connect customer insight to strategic direction without losing the human at the center of the story
  • You think across channels — understanding how brand strategy translates into creative, performance, and product contexts
  • You are detail-oriented without losing sight of the big picture
  • Collaborative and low-ego — you make the work better, not just the strategy deck

Benefits

  • Flexible paid time off
  • Health, dental, and vision + 401k plan with company matching
  • Paid parental, medical, military and family care leave
  • Mental Health & Family Forming Benefits
  • Employee Stock Purchase Plan (ESPP)
  • Continuing education
Remitly logo

Remitly

3.8 Glassdoor

Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally. Remitly's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders.

Founded in 2011
Seattle, Washington, USA
3.3K employees (184 in marketing)
66% recommend to a friend
91% CEO approval

Salaries

Posted range

$152K/yr – $175K/yr

Taken straight from the job posting.

See all Remitly salaries

Funding

Total Funding
$526.7M
Last Raise
$550M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $550M
  • Jan 2023
    Post IPO Equity • $6.7M
  • May 2021
    Corporate Round

Traffic Signals

Monthly Visitors
6.2M
Monthly Google Ads Budget
$598.6K
Traffic Source Mix
Search
39.4%
Direct
55.2%
Referral
3.4%
Social
1.2%
Paid
0.7%

Headcount Trend

Current headcount: ~3.3K

Recent News

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Principal Brand Strategist

Remitly · Seattle, WA · Hybrid