Responsibilities

• Set the vision, strategy, and roadmap for AWS global brand advertising campaigns across all markets and channels (broadcast, digital, social, OOH, streaming, sponsorships)
• Own end-to-end activation of top-of-funnel awareness campaigns that drive measurable perception shifts among business decision-makers, developers, builders, and technical leaders
• Champion creative excellence — push strategy and creative partners to deliver breakthrough work that earns cultural attention and builds lasting brand fame
• Define owned vs. influenced brand interactions, establishing criteria for what the Brand team manages directly vs. enables through mechanisms
• Lead prioritization of campaign initiatives working backwards from annual leadership goals, strategic planning cycles, and real-time market opportunities
• Proactively identify areas of opportunity for brand growth and develop plans that ladder to organizational objectives (e.g., shifting perception of AWS as a Leader in AI)
• Serve as the senior business relationship owner for external creative agency partners globally
• Lead agency RFI/RFP processes including partner selection, scope definition, and onboarding for highest-impact initiatives across multiple geographies, segments, and channels
• Manage complex agency negotiations including budget allocation, contract terms, SOW development, and performance-based incentive structures
• Set and hold a high creative bar with agency partners — expect exceptional work, provide sharp feedback, and create the conditions for agencies to do their best thinking

Requirements

• 8+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams

Preferred

• Experience working cross-functionally and driving decision making among stakeholders with competing goals
• Experience with various types of research methodologies is key, including quant, qual, 1P & 3P data, trend analysis & forecasting, etc.
• Experience using data and metrics to drive improvements

Benefits

• Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
• Learn more about our benefits at https://amazon.jobs/en/benefits.