Principal Associate, SEO/GEO Marketing Strategist | Retail Bank

Responsibilities

• Management of Agency Partners: Day-to-day management of digital marketing agency, including building and iterating on meeting agendas, compiling takeaways and action items, communicating leadership messages to partners and handling all scheduling and logistics
• Holistic Organic Strategy: Develop and execute comprehensive organic visibility strategies that bridge traditional search engine optimization (SEO) with emerging generative engine optimization (GEO) to maximize brand presence across search engines and AI chat interfaces.
• Conversational & Intent-Based Research: Partner with digital marketing agency on advanced keyword, entity, and conversational query research to inform content roadmaps that satisfy both traditional search intent and the natural language prompts used in AI overviews (like Google SGE, Perplexity, and ChatGPT).
• Technical & Semantic Optimization: Translate technical site audits from digital marketing agency into actionable briefs for the Site Ops/Content teams to ensure optimal crawlability, indexability, and the flawless implementation of advanced schema markup/structured data to help AI models easily parse and cite site content.
• E-E-A-T & Digital PR: Drive initiatives to establish and amplify brand E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), securing high-quality backlinks, unlinked brand mentions, and authoritative citations vital for traditional ranking and LLM inclusion.
• Content Auditing & AI Adaptation: Regularly audit existing content libraries to identify performance decay, continuously optimizing legacy pages for semantic relevance, answer-box capture, and inclusion in generative AI summaries.
• Performance Analytics & Reporting: Translate complex data from performance analysis reports and monitoring tools like Google Analytics, Google Search Console, and enterprise SEO platforms (e.g., Ahrefs) into actionable strategic pivots.
• Cross-Functional Leadership: Partner closely with content marketing, PR, product, and UX/UI teams to ensure SEO/GEO best practices and architectural considerations are integrated into all digital initiatives from the ground up.
• Algorithm & Landscape Monitoring: Stay at the absolute forefront of search engine algorithm updates, AI search rollouts, and changing LLM behaviors, designing controlled tests to understand how generative engines cite sources and adapting tactics accordingly.
• Well-Managed Governance: Manage marketing creative review processes in workflow management systems; Flawlessly execute a well-managed governance process to ensure audit readiness for all consumer-facing marketing assets

Requirements

• Bachelor's Degree or military experience
• At least 4 years of digital marketing experience
• At least 4 years of experience using G-Suite
• At least 4 years of experience with Google Analytics and Google Marketing Platform products

Preferred

• Experience in agile marketing principles
• 5+ years of digital marketing experience
• Experience working with Google Search Console, Data Studio, STAT, or SEMRushData