Responsibilities

• Own the development of integrated Brand strategies that serve as the foundation for Sales Channel enablement, serving as an integral liaison between Brand and Sales.
• Build a deep understanding of Capital One Auto’s Dealer offerings and sales workflows, serving as a subject matter expert to ensure marketing material solves real-world sales challenges.
• Create overarching value propositions and sales narratives that resonate across internal sales meetings, external dealer presentations, and dealer-facing events, as needed.
• Own both the strategic development and outcome of marketing collateral and sales enablement toolkits that support the national Sales team in building and maintaining dealer relationships.
• Develop creative briefs and work closely with execution partners to bring sales intent to life via compelling, high-utility marketing deliverables.
• Synthesize dealer feedback, competitive landscape, and field insights to identify strategic recommendations that improve sales results and brand impact.
• Tell consistent and compelling stories about our products and services while ensuring the Sales team is equipped to champion the brand and the end-customer experience.
• Influence internal decision makers and Sales leadership with formal recommendations and informal networking through excellent communication and presentation skills.
• Champion well-managed processes to ensure the Sales Channel receives marketing support that is accurate, compliant, and delivered at the speed of the business.
• Partner with data and business teams to provide reporting on the impact of sales enablement efforts, helping surface key learnings that inform future channel strategy.

Requirements

• Bachelor's Degree or military experience
• At least 5 years of experience in brand marketing, B2B marketing, direct response marketing, or corporate communications (or a combination)

Preferred

• 3+ years of experience in financial services marketing.
• 3+ years of experience in a marketing or communications department for a Fortune 500 company or within an advertising/marketing agency.
• 2+ years of experience with automotive B2B marketing, automotive lending providers, or automotive SaaS providers.
• 2+ years of experience working directly in B2B Sales or working hand-in-hand with a national B2B Sales team to drive channel growth.