Principal Amazon PPC Specialist (Enterprise Brands, Seller Central)

San Diego, CA (On-site)

$125K/yr – $175K/yrSenior Level8+ years expFull time

Posted 9 days ago

Job Summary

Own enterprise Amazon PPC strategy end to end, mentor teams, and drive data driven growth for large brands while building scalable tools and playbooks.

  • Own enterprise accounts end to end and manage escalations
  • Develop tools, templates, and playbooks used beyond your immediate team

Job Description

Responsibilities

  • Lead Amazon PPC strategy and manage complex advertising campaigns
  • Partner with enterprise clients, solving high-impact challenges and delivering measurable results
  • Analyze campaign data to craft insights and action plans that drive growth
  • Mentor junior strategists and shape internal best practices
  • Stay ahead of industry trends and leverage AI to optimize performance
  • Design tools and templates that improve efficiency across the organization
  • Restructuring campaigns in Ad Console, pulling the Search Term Report, setting negation thresholds and defending them, and deciding where branded spend is worth it against organic rank
  • Own enterprise accounts end to end, including escalations and the fix that stops them recurring

Requirements

  • Hands-on management of Amazon Sponsored Products or Sponsored Brands inside Ad Console within the last 12 months.
  • Hands-on Google Ads or Microsoft Ads paid search also counts as a route in, though at this level we will expect the Amazon depth to be there
  • 8+ years in advertising, 4+ of them in Amazon PPC, with your most recent platform work no more than 18 months old
  • At least one named enterprise account you personally owned, with the spend you controlled and a measurable thing you changed about it
  • Something you have built that other people adopted - a toolset, template, training module or playbook used beyond your immediate team
  • Expert fluency in negation strategy, match types, harvesting rules and Top of Search modifiers, including your own click or spend threshold before you negate
  • You lead with ACOS and TACOS unprompted, and you can reason about spend against contribution margin when the inventory is owned
  • Real Excel or Sheets analysis - you have built the model, not read someone else's
  • You can run a high-stakes enterprise client meeting and own an escalation in front of a stakeholder
  • Able to work onsite in San Diego 5 days a week

Preferred

  • Agency experience across a large book of business
  • Perpetua, Helium 10 or similar tooling
  • Walmart Connect, Instacart Ads or other retail media breadth
  • Vendor Central depth alongside Seller Central
  • Bachelor's degree in Marketing, Business or a related field, or the equivalent in experience

Benefits

  • Comprehensive medical coverage, choose from multiple plans through Anthem Blue Cross
  • Dental & vision, including orthodontia and annual exams
  • Pet benefits, savings on vet care, products, and services
  • Paid Vacation, accrue 120 hours a year, with rollover
  • Paid holidays and sick time
  • 401(k) with company match, we invest in your future, too
  • Relocation support is available for the right candidate
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Luminize

Luminize is a full-service Amazon Agency that partners with global brands to grow their revenue and profit through optimization, protection, and new customer acquisition. We are data-obsessed experts who leverage shopper behavior, market, and advertising data to find unique growth opportunities and ways to give our clients a competitive edge. Our expertise is grounded in 35 years of B&M retail experience and 12 years of managing and growing our own Amazon Seller and Vendor Central Accounts. We provide comprehensive solutions in brand strategy and advertising management for both Vendor and Seller Central Accounts, leveraging our deep understanding of Amazon’s search algorithm, advertising platforms, and customer journey to increase revenue. We enhance brands’ Amazon presence through optimization of written, visual and UGC (User Generated Content), MAP enforcement, and by eliminating non-compliant resellers.

Founded in 1970
San Diego, California, USA
78 employees (30 in marketing)

Salaries

Posted range

$125K/yr – $175K/yr

Taken straight from the job posting.

See all Luminize salaries

Traffic Signals

Monthly Visitors
3K
Traffic Source Mix
Search
29.6%
Direct
46%
Referral
5.8%
Social
17.1%
Paid
1.4%

Headcount Trend

Current headcount: ~78