Responsibilities

• The Marketing Data & Growth Plan checks Google Ads, GA4 and your feeds every month, repairs what broke and puts the agreed hours into the work you name.
• Stop optimising against numbers that are quietly wrong
• Each month the measurement and feed stack is validated against your live store: whether purchase, add-to-cart and the other key events fire once with the correct value and currency; whether GA4 and Google Ads conversions are missing, duplicated or mis-valued; product-feed quality, including GTIN, brand and MPN gaps, price and stock mismatches and the stated cause of each disapproval; Meta and TikTok pixels; Product and Offer structured data; and what Consent Mode actually leaves recorded.
• The included 4 hours/month (cap 8h, no rollover) fix the small things the review finds: a broken or duplicated tag, a mis-valued conversion, a feed field causing disapprovals, a consent-mode misconfiguration, a pixel firing twice.
• The deliverable that owners value most is the “stop doing this” list – where ad spend and effort are being wasted.
• The hard boundary: this is the technical marketing layer. We do not run your campaigns, set bids or budgets, write creative or pick keywords, and we make no ROAS or ad-approval guarantee . We promise tracking hygiene, feed quality and honest review – not a number on a platform we do not control.
• Growth Care Plan is not campaign management, not a media-buying retainer, and not an uptime/SEO plan.

Requirements

• Stores spending on Google Shopping/Ads or Meta/TikTok who need to trust their conversion numbers and keep their feed clean – especially anyone scaling spend, fighting recurring Merchant Center disapprovals, or suspicious that GA4 and Ads disagree.
• PrestaShop 1.6 to 9, PHP 7.1 and newer
• Two items from a month
• One ZIP installs on every PrestaShop release from 1.6 through the current 9.x, and runs on PHP 7.1 and every version since.