Precision Oncology Marketing Manager - Healthcare Providers (HCP)
Redwood City, CA (Hybrid)
Posted 3 days ago
Job Summary
Own the end-to-end marketing strategy and execution for precision oncology products, guiding cross-functional campaigns, messaging, and enablement while leveraging market insights and stakeholder collaboration.
- Define and execute the marketing plan for MRD and therapy selection in solid tumors
- Lead cross-functional collaboration, brand activation, and field enablement
Job Description
Responsibilities
- Develop and execute the marketing plan for commercial readiness and evolution of precision oncology products.
- Lead the development of multi-channel marketing and communications strategies and plans to support the precision oncology portfolio business, inclusive of molecular residual disease (MRD) and therapy selection tests, supporting solid tumor indications.
- Partner with the marketing communications team on brand specific multi-channel campaign activation and optimization.
- Work cross-functionally with Medical Affairs, Product Management, Clinical Laboratory, and other key stakeholders to develop educational content to support providers and patients and to help drive awareness of solutions.
- Hold leadership role in brand planning process.
- Ensure the product positioning, messaging, and product campaign is effectively integrated into all promotional assets ensuring a comprehensive, integrated marketing campaign for HCPs
- Lead customer persona development for customer capture in digital and other channels.
- Analyze qualitative and quantitative data to continually gain a deeper understanding of the market and customer needs.
- Develop sales enablement tools and training content to support Precision Oncology (PO) field team for promotion of products including Oncodetect and OncoExTra
- Create messaging, positioning, and marketing content for provider segments.
Requirements
- Bachelor’s degree in business administration, marketing, or a related field as outlined in the essential duties
- 5+ years of commercial experience marketing in healthcare (Biotech, Pharma, Diagnostics, etc).
- Commercial biotech launch experience
- Demonstrated ability to perform the essential duties of the position with or without accommodation
- Authorization to work in the United States without sponsorship
Preferred
- MBA in marketing, business, or related field of study
- Oncology marketing experience
- Experience in molecular residual disease (MRD) and/or liquid biopsy
- Diagnostic/pharma/device/healthcare marketing experience
- Demonstrated ability to present to senior management and drive influence (i.e., VP level and above)
Benefits
- Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Salaries
Posted range
$99K/yr – $199K/yr
Taken straight from the job posting.
Marketing Team
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Precision Oncology Marketing Manager - Healthcare Providers (HCP)
Abbott Laboratories · Redwood City, CA · Hybrid
