Practice Marketing Manager

Responsibilities

• Build and oversee practice-level marketing strategies that increase qualified leads, booked appointments, and new-patient volume.
• Evaluate growth opportunities using market conditions, competition, patient demand, practice capacity, and historical performance.
• Partner with practice leaders and internal teams to align marketing initiatives with business goals.
• Manage agency partners and optimize campaigns across Google Ads, Meta Ads, and other paid media channels.
• Monitor budgets, ROI, patient acquisition costs, and conversion performance to improve marketing investments.
• Identify opportunities across the patient journey, from digital discovery through appointment booking.
• Complete additional responsibilities as needed to support marketing strategy and practice growth.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4+ years of experience in digital marketing, performance marketing, or multi-location marketing.
• Strong working knowledge of Google Ads, Meta Ads, digital advertising strategy, and campaign optimization.
• Demonstrated ability to analyze performance, manage budgets, and evaluate ROI and patient or customer acquisition costs.
• Experience managing external marketing agencies or advertising partners.
• Familiarity with SEO, local SEO, Google Business Profiles, website performance, and online reputation management.
• Experience with marketing reporting platforms, CRM systems, call tracking, and appointment conversion analytics.

Preferred

• Experience in dental, healthcare, or another patient-focused industry.
• Experience with call-tracking platforms such as CallRail, Liine, or similar tools.
• Familiarity with healthcare directories and dental or healthcare back-office software.

Benefits

• Competitive pay including yearly bonus.
• Benefit package including medical, dental, vision, mental health, and pet care.
• Matching 401K.
• Holidays and generous PTO.
• Opportunities for development and growth.