PR Strategist and Publicist

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive PR strategy and execution for a portfolio of client accounts with strong media relations, podcast outreach, and influencer collaboration at the center of the role.

  • Own PR strategy and execution across client accounts
  • Must-have: 3+ years PR experience and established media relationships
  • Standout: Podcast guest outreach, journalist network, and influencer collaboration

Job Description

Responsibilities
  • Own PR strategy and execution across a range of client accounts
  • Craft compelling media releases, thought leadership content, and media pitches that generate real cut through
  • Build and maintain strong relationships with journalists, producers, and podcast hosts
  • Drive guest outreach and booking for podcast opportunities
  • Identify timely angles and develop earned media strategies across digital, radio, TV and print
  • Work closely with clients and our internal team to align PR activity with business goals
  • Collaborate on influencer strategies that support integrated campaigns
  • Manage campaign reporting, strategy alignment and WIPs
  • Provide basic media training to clients
  • Understand the impact of PR on LLM
Requirements
  • 3+ years experience in PR or communications (agency experience preferred)
  • Have relationships already in the media space
  • You can create strategies that permanently change the influence of a leader in their industry
  • A strong writer with the ability to adapt tone for diverse industries and channels
  • You thrive on hitting targets, meeting deadlines, and turning ideas into coverage
  • You're hands on and can balance big picture thinking with the day to day detail
  • You know how to pitch with impact
  • Experience with podcast guest outreach or booking is a strong plus
  • Broad understanding of influencer and digital content is a bonus
  • Comfortable managing multiple clients, stakeholders and timelines
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Sentral Media Group

Sentral Group oversees our active portfolio of digital, media and branding businesses. We currently own and operate The Big Smoke Australia (a digital opinion media brand), TBS Digital Lab (a strategy-led Digital and Media Agency), and Oh Hello LLC (a US based Brand and Web Creative Studio). Together, these companies shape influence, craft narratives and deliver smart, scalable growth for clients and audiences.