PR, Social & Content Senior Account Executive

Madison, WI (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

This role centers on developing social media content strategies and managing influencer campaigns while collaborating with creative teams and maintaining strong client relationships. It emphasizes staying current on social platforms and practices to guide agency recommendations. The requirements call for several years of experience, a hybrid on-site schedule, and the ability to manage multiple projects in a fast-paced environment.

Job Description

Responsibilities

  • Develop and execute social media content strategies to engage clients’ targets across various social platforms and integrate into full marketing programs
  • Create, plan and produce content for these platforms, appearing in videos, guiding talent
  • Collaborate and ideate as part of creative teams, pushing creative boundaries and elevating the bar for excellence
  • Manage day-to-day operations of clients’ social platforms, including community management
  • Develop and manage influencer campaigns from strategy to outreach to execution and measurement
  • Measure and refine performance, analyze data, uncover insights and identify opportunities for improvement
  • Contribute to the development and execution of integrated marketing plans
  • Build and manage day-to-day relationships with key clients as their department expert within our agency client team
  • Be a subject matter expert in social media for the agency and clients, staying current on social media platforms, tools, best practices and how brands use them so the agency can make informed recommendations to clients
  • Collaborate effectively as a team member within the Public Relations, Social Media and Content department and with other agency teams

Requirements

  • five to seven years of relevant experience, preferably agency experience
  • Ability to prioritize and successfully manage multiple projects/teams/deadlines simultaneously
  • Comfortable working in a fast-paced work environment where excellence is demanded, ability to thrive under pressure
  • Must be a tenacious problem-solver, driven to strategize approach if necessary to deliver results
  • The ideal candidate should have a can-do attitude, curiosity, integrity and a We Before Me philosophy
  • Ability to articulate and understand the emotional context and motivations of varying target markets to create true brand devotion
  • Excellent written and oral communication skills including strong presentation skills
  • This position is a hybrid position. You must be able to be on-site Monday, Tuesday & Wednesday weekly
  • Ability to work in the United States without sponsorship now or in the future
Hiebing logo

Hiebing

Hiebing is an integrated brand development and marketing communications agency with home bases in the thriving capital cities of Madison and Austin. We combine two forces to move brands forward: The Possible and The Provable.The Possible harnesses curiosity and the power of “what if” to imagine what could work. The Provable investigates and distills all forms of input to know what does work. Through this trademark exchange of ideas and data, we create meaningful stories in measurable ways.Ready to move forward? Let’s join forces.If you have an interesting story to tell and are looking for a true partner in your efforts, we’d love the opportunity to chat with you. Please contact Dana Arnold at darnold@hiebing.com.GOOD-TO-KNOW INFO: - Named 2015 Small Agency of the Year--Midwest Region - 100% employee-owned, so we’re not beholden to anyone - $50+ million in capitalized billings - Client roster that includes Alliant Energy, Batteries Plus Bulbs, Chuy's Tex-Mex, Culver’s, Good Foods Group, Schneider, Summit Credit Union, Wisconsin Department of Tourism and many others...

Founded in 1981
Austin, Texas, USA
170 employees (89 in marketing)

Traffic Signals

Monthly Visitors
3.9K
Traffic Source Mix
Search
29.4%
Direct
46.8%
Referral
7.2%
Social
14.9%
Paid
1.5%

Headcount Trend

Current headcount: ~170

Marketing Team

Marketing Team Size
66 (39% of company)
Median Career Experience
15.5 years
Median Tenure
12 years