Responsibilities

• Drive PR strategy for product launches, campaigns, and cultural moments.
• Own media relationships and placements for beauty tools, with agency support.
• Lead PR with agency to deliver clear direction, execution, and measurable results.
• Align paid placements with PR to maximize coverage and visibility.
• Track performance and optimize spend on PR and paid media.
• Build compelling product narratives that resonate with editors and consumers.
• Identify high-impact opportunities with key media partners.
• Lead collaborations across Social content, Events & activations, and co-branded products.
• Build relationships with hair stylists, dermatologists, and industry experts to drive endorsements.
• Develop partnerships with like-minded brands across beauty, fashion, and lifestyle to accelerate coverage.

Requirements

• 5–8+ years experience in PR, partnerships, or brand marketing (beauty or consumer brand preferred)
• Strong experience managing PR agencies and driving earned media results
• Proven track record in paid media strategy and performance marketing
• Deep understanding of influencer, creator, and cultural marketing
• Strong network across media, brands, and industry experts
• Highly strategic but also hands-on and execution-focused
• Passion for beauty, hair, and culture