Responsibilities

• Market knowledge: Identify and understand the US media landscape, its requirements and PA's ability to exploit these; identify key target journalists and maintain relationships
• Go-to-market PR execution and strategy: Design, deliver and evaluate a programme of creative, responsive, and news-driven PR tailored for the US and aligned to global PR strategies; support Global Head of PR to develop PR strategy and promote PA brand; manage inbound enquiries, report coverage, and handle issues
• Digital and social media strategy: Be across digital media, new podcasts, evolving online targets and the social space; manage social media updates, engage with journalists, and promote PA via LinkedIn
• Content creation and editing: Critically review and edit media content including pitches, press releases, and thought leadership; write compelling pitches, media submissions and press releases
• PR agency and corporate support: Be the day-to-day point of contact for our PR agency; ensure they leverage PA content effectively, generate strong ideas, and have productive conversations with our experts; support the Global Head of PR with corporate matters as needed

Requirements

• Minimum of 5 years’ media relations experience with a strong track record in energy & utilities, transport, healthcare & life sciences – including subject matter expertise in at least one core sector – or professional services
• Experience using research and thought leadership for PR campaigns and ability to identify, adapt, and write content that will appeal to the media; track record of delivering tangible media results across national, trade, and broadcast media as well as podcasts
• Ability to understand the role of media relations within the wider communications mix to drive results
• Ability to critically review and edit content, restructure, and produce clear, compelling narratives
• Degree level or equivalent
• Preference for accredited PR/communications qualification
• Excellent writing skills
• Strong pitching skills
• Strong communications skills
• Ability to develop strong relationships
• Leadership of substantial cross-functional projects
• Willingness to learn and continue development
• Up to date with evolving AI capabilities and how to apply them responsibly within PR