PR & Marketing Manager

USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive integrated marketing, PR, and events strategy for Boygar’s, with ownership of budget, promotions, and media relations.

  • Own the end-to-end marketing, PR, and events calendar.
  • Must-have: Georgian native speaker with English fluency and social media management experience.
  • Standout: Budget management and cross-functional supplier collaboration.

Job Description

Responsibilities

  • Define and create a comprehensive marketing, communication, and PR strategy.
  • Manage promotions and events by creating a calendar of activities.
  • Develop various types of sales promotions and events within specified targets and budgets.
  • Effectively manage the marketing budget, including detailed yearly cost planning for all department activities.
  • Collaborate with suppliers to create joint events and promotions, coordinating visuals, plans, and budgets.
  • Organize and oversee the production of marketing materials, including packaging, product design, photo/video materials, and advertising.
  • Manage the creation of lookbooks, including photo shooting and graphic layout.
  • Capture and engage event attendees for social media use.
  • Cultivate relationships within the industry media and create content for press releases.
  • Monitor, analyze, and report PR results on a quarterly basis.

Requirements

  • University graduation in Marketing and Communication or a relevant field.
  • Professional experience in a similar role in the Retail Industry, Media companies, or Food and Beverage.
  • Georgian native speaker.
  • Fluent in English.
  • Social media management expertise.

Preferred

  • Georgian native speaker.
  • Fluent in English.
  • Social media management expertise.