PR Manager, Fitness & Sports

Cupertino, CA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

Drive global fitness and sports communications for Apple's wearables and ecosystem, coordinating US/international teams and stakeholders.

  • Own the global fitness and sports storytelling for Apple's wearables and ecosystem.
  • Must-have: 8+ years PR experience, agency or corporate, with sports/fitness knowledge.
  • Standout: Cross-functional leadership with PR teams, partners, and developers in fast-moving cycles.

Job Description

Responsibilities

  • Drive global communications for Apple’s fitness and sports technology initiatives.
  • Working with PR teams in the US and internationally, you will build and implement our fitness and sports strategy for wearables.
  • Lead creative initiatives that showcase how Apple’s product and service ecosystem helps users live healthier lives.
  • Drive narratives on how our technology supports professional sports teams and organizations.
  • Identify and manage issues in fast-moving news cycles.
  • Collaborate with cross-functional stakeholders, third-party partners, and developers.

Requirements

  • A minimum of 8 years experience in public relations, either at a PR agency or within a corporate setting.
  • BS/BA or equivalent experience.
  • Experience working in fitness and/or sports communications landscape. Deep knowledge of the sports and fitness landscape.

Preferred

  • Experience in fitness communications, and a passion for the intersection of fitness and technology. Experience working with sports brands, or sporting events is a plus.
  • Proven track record of building and maintaining relationships with fitness and sports journalists, editors, and digital creators.
  • A creative and strategic mindset with an interest in developing and executing new ways of doing things.
  • Strong collaborative skills and demonstrated ability of working effectively within large, cross-functional teams.
  • Experience with developing creative PR campaigns — including organic and social-first — driving meaningful impact and convening a clear understanding of specific audiences.
  • Ability to handle multiple projects and issues, and thrive in a dynamic, ever-changing environment and adapt quickly to change. Excited to tackle challenges that require excellent problem-solving and the ability to navigate through unchartered territory.
  • Dedicated, self-motivated team player who demonstrates critical thinking.
  • Adept at developing deep internal relationships to help drive communications objectives forward.
  • Excellent written and verbal communication skills, with a sharp attention to detail and project management expertise.
Apple logo

Apple

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Founded in 2021
Cupertino, California, USA
1.6K employees (59 in marketing)

Traffic Signals

Monthly Visitors
530.1M
Monthly Google Ads Budget
$3.6M
Traffic Source Mix
Search
40.3%
Direct
45.4%
Referral
11.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
23 (1% of company)