Responsibilities

• Lead end-to-end PR strategy and execution for Alexa+ AI Devices, including Amazon Echo and Bee device launches, ensuring coordinated messaging across all channels while managing multiple hardware reviews simultaneously.
• Develop and drive proactive momentum activity campaigns that keep Alexa+ Devices top-of-mind beyond launch moments, building sustained media interest and customer engagement throughout the year.
• Craft compelling innovation thought leadership and storytelling that positions Alexa+ Devices as category leaders in consumer AI hardware, translating complex hardware and AI capabilities into narratives that resonate with media and customers.
• Through strategic media relations and proactive pitching, build and maintain relationships with key technology, consumer electronics, and smart home media contacts (across press and influencers), securing high-impact coverage that drives business results.
• Build trust with cross-functional partners, including product, engineering, marketing, and executive leadership teams.
• Develop integrated communications strategies that align with business objectives and product roadmaps.
• Manage agency relationships and external PR resources as needed.

Benefits

• Amazon provides comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits