Responsibilities

• lead end-to-end PR strategy and execution for Alexa+ AI Devices, including Amazon Echo and Bee device launches, ensuring coordinated messaging across all channels while managing multiple hardware reviews simultaneously.
• develop and drive proactive momentum activity campaigns that keep Alexa+ Devices top-of-mind beyond launch moments, building sustained media interest and customer engagement throughout the year.
• craft compelling innovation thought leadership and storytelling that positions Alexa+ Devices as category leaders in consumer AI hardware, translating complex hardware and AI capabilities into narratives that resonate with media and customers.
• build and maintain relationships with key technology, consumer electronics, and smart home media contacts (across press and influencers), securing high-impact coverage that drives business results.
• build trust with cross-functional partners, including product, engineering, marketing, and executive leadership teams.
• develop integrated communications strategies that align with business objectives and product roadmaps and manage agency relationships and external PR resources as needed.

Requirements

• 7+ years of recent professional communications or public relations experience
• Bachelor's degree
• Proven track record of securing high-impact media coverage in top-tier technology and consumer publications.
• Excellent written and verbal communication skills, with ability to translate technical concepts for broad audiences.
• Demonstrated ability to develop strategic communications plans that drive business results.
• Extreme proactivity—a desire to drive campaigns and storytelling, outside of launch moments.

Preferred

• Experience managing complex product launches and multiple concurrent hardware review programs.
• Ability to earn trust with senior, executive-level leaders.
• Experience in consumer technology communications, particularly in smart home, voice AI, or hardware categories.
• Demonstrated track record of developing successful proactive PR campaigns and thought leadership programs.
• Experience working with engineering and product teams in fast-paced, innovation-driven environments.
• Established relationships with technology reporters and influencers.
• Understanding of AI technology, hardware design processes, or emerging technology trends.
• Ability to develop long-term communications strategies aligned with business goals.
• Demonstrated ability to craft compelling narratives from complex technical information.
• Strong interpersonal skills to build trust with internal partners and external media.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave