PR Director, Culture + Retail

Responsibilities

• Oversee a number of brands in the Culture + Retail department, managing multiple team members across a range of levels, fostering an environment of creative collaboration and teamwork
• Position will lead and create strategy and campaign development, as well as pitch feature level earned media and spearhead sponsored activations
• Develop and execute comprehensive brand building strategies that are unique to each client’s objectives
• Leverage top tier media relationships across fashion, culture, lifestyle, design, and business – both domestic and international - to secure high level placements across print, broadcast, and digital mediums
• Offer client thoughtful recommendations on communications & marketing initiatives to increase brand awareness
• Position will oversee all earned media editorial strategy and execution and ensure client’s KPIs are met and tasks are being executed at the highest level
• Develop trusting relationships with clients and act as a senior council - troubleshooting and ideating solutions
• The Director will impart structure and best practices across the department, working with a dedicated team on bigger picture strategy + day to day client service
• Manage client and project budgets
• Plan and manage execution of events including managing invitation lists, securing media, managing interview and photographers

Requirements

• 6-8 years Fashion/Retail/Luxury PR experience
• Relationships with top tier media and a diverse group of KOLs and experience aligning appropriate influencers with brands
• Strong writing communication, leadership and presentation skills; ability to effectively articulate ideas both internally and externally
• Reliable, detail oriented, and able to effectively manage time and complete tasks with speed and efficiency; ability to multitask across various projects and clients
• Ability to manage a range of personalities and crisis situations with calm professionalism
• Evolving knowledge of the digital landscape and ability to oversee social strategy and content calendars
• Can do attitude with the ability to gracefully manage both up and down
• This role is in person Monday – Thursday in our New York City office with remote work on Fridays