Public Relations/Media Management: (40%) - Develop a media relations strategy, seeking high-level placements in print, broadcast, and online media - Plan and execute public relations initiatives that builds and nurtures a favorable public image for CU Direct within multiple vertical markets - Build, manage, and maintain media relationships to represent CU Direct and gain positive media exposure - Create press releases and other media-related correspondence - Maintain PR/News pages on corporate and brand websites - Identify and train appropriate staff for media interviews - Monitor and report performance data for all PR activities - Manage annual public relations budget in alignment with marketing budget - Provide regularly scheduled reporting and monthly presentations to management Content Creation Management: (30%) - Work closely with marketing team to develop a content strategy that aligns with marketing goals and drives high engagement - Plan and execute content initiatives including blog articles, case studies, white papers, editorials, and other forms of owned media that positions CU Direct as a thought-leader in multiple vertical markets - Develop and manage a content calendar to ensure regular content throughout the year - Keep up to date with industry best practice and monitor content activities of competitor websites - Track web analytics to ascertain engagement levels and evaluate the impact of content to continuously improve engagement strategy - Manage and nurture outsource content writers to create impactful and accurate content across multiple channels Blog & Social Media Support: (20%) - Work with digital marketing writer to monitor social media and online conversations, and respond with appropriate messaging - Repurpose content for social media and blog - Work closely with marketing team to develop blog strategy that aligns with digital marketing goals (SEO, SEM)