Responsibilities

• Campaign and Brand PR: Spearheads the development and implementation of Panda's PR strategies through multi-channel national campaigns designed to boost sales and strengthen brand reputation. Vets, evaluates, and recommends earned brand and influencer partnerships to drive campaign success and support evergreen initiatives.
• Always-On PR: Develops and executes proactive, always-on / evergreen PR programming aimed at elevating Panda's brand reputation and sustainably generating consumer demand.
• Executive Communications : Crafts and drives comprehensive executive communications strategies, including preparing executives for speaking and media opportunities.
• Crisis Communications : Provides support for proactive corporate communications initiatives that build reputation, while also playing a key role in reactive, rapid-response crisis management and preparedness.
• Community Relations : Cultivates best-in-class brand reputation by amplifying news of Panda's community care and corporate giving, including the identification of compelling storytelling opportunities and the creation of the overarching earned media strategy.
• People Development : Manages a team of PR & Communications associates, developing and coaching them to maximize their performance. Works with PR and Comms leadership on recruiting and retaining associates.