Responsibilities

• Define and execute Avoca's PR strategy across Tier-1 business and technology press, including Forbes, WSJ, Bloomberg, The Information, and Stratechery, placing founder profiles, technical AI deep dives, and customer-led methodology pieces.
• Own all industry analyst relationships, including Forrester, Gartner, IDC, and G2, building the inclusion roadmap for upcoming MQs, Waves, and category market reports.
• Lead the founder communications program, ghost-writing twice-weekly LinkedIn content for both co-founders, authoring quarterly customer letters, and producing the long-form founder essay that anchors the year.
• Own the daily company social cadence across LinkedIn and emerging channels, including a recurring live-performance content drumbeat that surfaces real-time brand proof.
• Establish trade press relationships across the home services vertical, securing a recurring monthly contributed column and amplifying customer-led methodology pieces in industry publications.
• Architect the crisis communications playbook in partnership with the Director of Brand, CEO, and Legal, ensuring the company can respond to incidents with speed, clarity, and rigor.
• Run Avoca's awards strategy and submissions across major B2B and AI programs, including Inc. 5000, Fast Company Most Innovative, Forbes AI 50, and Time 100 AI.
• Build and maintain the press kit, newsroom, and inbound press response process, ensuring every reporter receives a 24-hour response and the materials they need to land coverage at quality.

Requirements

• 6-8+ years of progressive experience in B2B PR, communications, or executive communications, including time at high-growth Series A-C startups. AI, vertical SaaS, or services-tech experience is highly preferred.
• Demonstrated success driving Tier-1 press placements you've personally placed, including founder profiles in major business or technology publications. Bring a portfolio of specific stories and outcomes.
• Deep expertise ghost-writing for executives, with a portfolio of founder LinkedIn content, signed essays, or long-form features that have driven measurable engagement.
• Proven ability to build analyst relations programs from scratch, securing briefings with Forrester, Gartner, IDC, or G2, and progressing companies toward inclusion in industry research.
• Strong direct, anti-jargon writing voice with the confidence to own social media end-to-end, including content calendar discipline, copywriting at cadence, and reporting on engagement and share of voice.
• Comfortable being the entire communications function, building, shipping, and iterating without an external agency to fall back on, and partnering with specialist freelancers as needed.

Benefits

• Comprehensive medical, dental, and vision insurance
• Company-sponsored 401(k) through Vestwell
• Flexible PTO plus U.S. federal holidays
• Company-wide off-sites
• Daily in-office lunch through Parkday
• Dinner covered when working late
• Commuter benefits and late-night rideshare
• Standing desks and workspace accommodations available on request
• All core tools and software provided