Key Responsibilities:

1. PR & Media Relations (Local Focus – U.S.)

-Develop and execute ARCA’s PR strategy in the United States, with a primary focus on Miami.

-Build and maintain direct relationships with:

• Specialized media (architecture, design, real estate, lifestyle)
• Key editors, journalists, and content creators

-Coordinate press tours, showroom visits, and in-person interviews.

-Monitor and report on media coverage and brand positioning.

2. Brand Presence & Relationship Building

-Serve as ARCA’s primary point of contact in Miami.

-Build and manage an active network of:

• Architects
• Interior designers
• Developers
• Brokers
• High-end clients

-Maintain close relationships with both existing and potential clients through:

• One-on-one meetings
• Showroom walkthroughs
• Strategic lunches, coffees, and gatherings
• Represent ARCA at key industry events.

3. Strategic Events (PR + Business)

-Plan, organize, and execute events in the U.S. as tools for brand positioning and lead

generation, including:

• Private breakfasts and exclusive dinners
• Material and collection presentations
• Special events and collaborations

-Define clear objectives for each event (PR, sales, lead generation, relationship building).

-Manage logistics, vendors, guest lists, RSVPs, and follow-ups.

-Prepare post-event reports including:

• Attendance
• Leads generated
• Opportunities identified
• Next commercial steps

4. Lead Generation & Business Development

-Identify business opportunities and projects in development.

-Detect potential clients and active projects within the market.

-Generate and qualify leads for the commercial team.

-Conduct initial follow-ups and channel opportunities to the sales team.

-Maintain an organized record of contacts and leads (CRM or internal database).