PR Brand Account Director, Contemporary Fashion
New York City, NY (On-site)
Posted 2 weeks ago
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Job Summary
Own and lead PR programs for high-profile clients, from planning to execution, while guiding account teams and building strong media and influencer relationships.
- Lead campaigns from planning to execution within budget
- Develop and manage media, influencer and press relationships
- Collaborate across agency divisions to access network-wide expertise
Job Description
Responsibilities
- Actively pitch and secure media coverage on behalf of clients on a local, regional, national and international level
- Write, proof and edit a variety of PR and marketing materials, while contributing as a core team member on client accounts
- Develop compelling stories and draft compelling narratives on behalf of clients
- Oversee account teams
- Lead client programs and campaigns from planning to execution within the specified budget
- Develop and execute compelling VIP and influencer strategies, with tangible results
- Collaborate with different divisions across the agency to ensure the client is getting access to the agency’s network-wide expertise
- Deliver strong media and influencer coverage consistently producing high quality internal and external communications content
- Have strong connections with leading and emerging editorial talents globally
- Achieve exceptional outcomes for current clients and manage an extended portfolio ensuring consistency of service is delivered in line with company policy
Requirements
- 10+ years of PR agency experience
- Proven track record of success landing media placements
- Established and demonstrable network of editors, journalists, stylists, and industry figures, particularly in fashion, arts, entertainment, and culture (personal and professional relationships are a must)
- Keen networker, adept at building relationships with key influencers and industry spokespeople
- Proven ability to present complex industry information to target audiences
- Excellent project management skills with strong organizational and planning skills
- Excellent client management skills
- Outstanding interpersonal skills
- Strong negotiation and delegation skills
- Business acumen with the ability to communicate across departments and represent PR within the business
The Lede Company
The Lede Company is a full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment, brand and nonprofit sectors. With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and ultimately, deliver results.With extensive experience and expertise in the media, tech, fashion, beauty & wellness, lifestyle, entertainment, music, advocacy, nonprofit and related industries, we help best-in-class organizations and individuals establish and manage their public affairs, as well as develop and support their mission, including brand strategy, internal and external communications and PR, content and campaign development, as well as their social impact, sustainability and advocacy efforts.Proudly founded by a diverse group of women leaders in 2018, the Lede Company has teams and offices in New York City and Los Angeles and is proud to partner with an incredible collective of clients and partners around the globe. Learn more at ledecompany.com.
