Responsibilities

• Develop and execute a broad range of proactive PR and social media strategies/programs for assigned clients, identifying opportunities to build clients’ visibility in media outlets (print, broadcast, radio, blogs, other social media) that reach their targeted consumers and business communities
• Develop and implement public relation activities including new product introductions, product reviews, analyst relations, awards and speaker’ bureau opportunities
• Become an expert on your clients’ business and the competitive landscape. Provide strategic recommendations and creative ideas for clients on an ongoing basis; proactively identifies and addresses clients’ needs
• Ensure the account team is effectively executing on the client’s program, meeting defined deliverables, and delivering excellent client service
• Build strong client relations at senior levels, identifies and troubleshoots issues and challenges as they relate to client satisfaction and overall program success
• Manage account teams in the execution of all programs and assume accountability for meeting all program deliverables. Act as mentor and coach for team members, taking an active role in their professional development
• Manage budget and allocation of staff resources
• Actively participate in new business: Identifies opportunities to upsell and grow the account; brings in new business opportunities through own network, experience and meet established revenue goals; generates new business pitch decks with strategic, creative thinking; contributes meaningfully to RFPs; and plays a key role in a new business meeting and/or messaging and positioning session

Requirements

• 5+ years’ experience in b2b tech and cybersecurity public relations (previous agency experience required)
• Demonstrated ability to successfully manage multiple clients as well as manage multiple junior team members.
• Ability to conceive and oversee the implementation of overall communication programs as well as targeted product launches, announcements, strategies, message development and corporate positioning
• A demonstrated track record of leading successful, measurable PR and social media programs for multiple clients
• A desire to work in a fast-moving, dynamic, team-oriented environment with the ability to manage multiple clients simultaneously
• A creative and results-oriented approach to all work that is produced
• Strong writing skills with demonstrated experience creating messaging/positioning, press releases, blog posts, byline articles, etc.
• Exceptional presentation and communication skills (verbal and written)
• Bachelor’s degree or equivalent relevant business experience